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An infomercial is a form of television commercial, which generally includes a phone number or website. Most often used as a form of direct response television (DRTV), long-form infomercials are typically 28:30 or 58:30 minutes in length.〔(Infomercial ) - Business Dictionary - Copyright©2010 WebFinance, Inc.〕〔(Infomercial Definition ) - Your Dictionary - © 1996-2010 LoveToKnow, Corp.〕〔(Advertising Media Infomercials Law & Legal Definition ) - US Legal Definitions - Copyright © 2001-2010 USLegal, Inc.〕 Infomercials are also known as paid programming (or teleshopping in Europe). This phenomenon started in the United States, where infomercials were typically shown overnight (usually 2:00 a.m. to 6:00 a.m.), outside of peak prime time hours for commercial broadcasters. Some television stations chose to air infomercials as an alternative to the former practice of signing off. By 2009, most infomercial spending in the U.S. occurs during the early morning, daytime and evening hours. Stations in most countries around the world have instituted similar media structures. The infomercial industry is worth over $200 billion. While the term "infomercial" was originally applied only to television advertising, it is now sometimes used to refer to any presentation (often on video) which presents a significant amount of information in an actual, or perceived, attempt to promote a point of view. When used this way, the term may be meant to carry an implication that the party making the communication is exaggerating truths or hiding important facts. Often, it is unclear whether the actual presentation fits this definition because the term is used in an attempt to discredit the presentation. Hence, political speeches or conventions may be derogatorily referred to as "infomercials" for a specific point of view.〔("Premature poll campaign law can't stop infomercials" ) - 2007 © GMA Network Inc.〕 ==Format== The word "infomercial" is a portmanteau of the words "information" and "commercial". As in any other form of advertisement, the content is a commercial message designed to represent the viewpoints and to serve the interest of the sponsor. Infomercials are often made to closely resemble standard television programs. Some imitate talk shows and try to downplay the fact that the program is actually a commercial message. A few are developed around storylines and have been called "storymercials". However, most do not have specific television formats but craft different elements to create what they hope is a compelling story about the product offered. Infomercials are designed to solicit a direct response which is specific and at once quantifiable and are, therefore, a form of direct response marketing (not to be confused with direct marketing). For this reason, infomercials generally feature between two and four internal commercials of 30 to 120 seconds, which invite the consumer to call or take other direct action. Despite the overt request for direct action, many consumers respond to the messages in an infomercial with purchases at retail outlets. For many infomercials, the largest portion of positive response is for consumers to take action by purchasing at a retail store. For others, the advertiser will instead promote the item as "not sold in stores." Some advertisers who make this choice dislike sharing profit with retailers while many simply lack the immense resources necessary to get their products into the retail industry channels prior to achieving on-air success. In the latter case, many hope to use profit from direct sales to build their business/company in order to achieve later retail distribution. Stand-alone shorter commercials, 30 to 120 seconds in length with a call-to-action, are erroneously called infomercials; when used as an independently-produced commercial, they are generally known as DRTV Spots or Short Form DRTV. Many products and services that advertise using infomercials often also used these shorter spots to advertise during regular programming. Many traditional infomercial producers make use of flashy catchphrases, repeat basic ideas, or employ scientist-like characters or celebrities as guests or hosts in their ad. The book ''As Seen on TV'' (Quirk Books) by Lou Harry and Sam Stall highlights the history of products as the Flowbee, the Chia Pet, and Ginsu knives. Sometimes, traditional infomercials use limited time offers or claim one can only purchase the wares from television to add pressure for viewers to buy their products. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Infomercial」の詳細全文を読む スポンサード リンク
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