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iSense is an online semantic advertising technology which applies the principles of semantics to online advertising. iSense was developed by Crystal Semantics Ltd. in London with research and development facilities in Copenhagen & Holyhead. The company was founded in 2001 by Ian Saunders and Professor David Crystal O.B.E, a world authority on language and the author of over 150 books on the subject of linguistics. It maintains a research center that focuses on semantic technology, web content classification and the development of new capabilities in the fields of advertiser brand protection, page sentiment analysis and content monetization. The company is a wholly owned subsidiary of ad pepper media International N.V., a publicly quoted international online advertising marketer with 16 offices in eight European countries and the USA. == Process == iSense operates by allowing advertisers to select the theme of the content upon which their campaign should be displayed. Each language is broken down into some 3,500 knowledge categories from which those categories are chosen that fit best to the advertising campaign in question. This process can be optimized during the ongoing campaign to be able to focus the campaign on the best performing categories. iSense is automatically analysing the visual text of every web page to find out, what the content of the web page is about and in what context this occurs. This process takes a few milliseconds before a result is obtained. This result is then passed back to the client to determine if the context matches that of the ad campaign and the decision is taken by the ad server if the ad(s) should be delivered. The semantic technology of iSense contains two services for the advertisers: *It can be used for delivering online-ads to relevant web pages and *it is also possible to block the placement of ads next to web content that could damage the image of the advertised brand (e.g. by putting an ad for an airline next to a report about a plane crash). 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Isense」の詳細全文を読む スポンサード リンク
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