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Jellyfish.com was a reverse auction online shopping site website. The Middleton, Wisconsin-based company was acquired by Microsoft in 2007. On May 22, 2008, Microsoft officially announced the cash back service as part of their Live Search group of tools. The site was shut down at midnight, February 16, 2009. It is the first website exclusively using "cost per action" for shopping, and the first to give ad revenues to customers by means of rebates on purchases.〔(''PCWorld'', "Microsoft Buys Jellyfish.com Shopping Site" ), retrieved March 18, 2008〕〔(''Wall Street Journal'', "Web Start-Up to Share Revenue From Advertisers With Shoppers" ), retrieved March 18, 2008〕〔(''Information Week'': "Startup Primed To Challenge Google CPC Ad Model" ), retrieved March 18, 2008〕 ==History== Jellyfish launched the first beta version of service in June 2006, after receiving an initial seed round of investment from its founders, Brian Wiegand and Mark McGuire, and Kegonsa Capital Partners.〔(''Wisconsin State Journal'', "Jellyfish.com Raises $5 Million In Funding" ), retrieved 13 March 2008〕 In a press release, Kegonsa Capital Partners said that it acquired 25 percent of Jellyfish.com's stock for about $600,000 in February 2006, and made 15 times its seed investment with the deal.〔(''Wisconsin State Journal'': "Jellyfish goes big time" ), retrieved 13 March 2008〕 On October 2006, Jellyfish raised an additional 5 million dollars in funding. According to their founders, Jellyfish has 1,000 retailers advertising more than 5 million products, from shoes to electronics to home appliances. It was expected to have 20 employees by the end of October 2006, at the Old Sauk Trails business park, on the Far West Side.〔 Kegonsa, a Fitchburg, Wisconsin group with 42 Wisconsin investors, led the second round of investment on October 2006,〔(''Wisconsin State Journal'', "Microsoft Buys Online Shopper Jellyfish.com" ), retrieved 13 March 2008〕 with more than $1 million in October 2006 through the Kegonsa Co-Invest fund, for a total of $5 million.〔(''American Ventures'', "Jellyfish.com Secures $5 Million in Funding" ), retrieved 18 March 2008 〕〔(''Milwaukee Business Journal'': "Madison Internet firm secures $5M in funding" ), retrieved 18 March 2008〕 The second round investors more than doubled their investment in less than a year.〔 In an interview in July 2007, Wiegand said Jellyfish had sold nearly $5 million worth of products, "everything from bicycles to shoes".〔 McGuire explained that the name Jellyfish was chosen because they wanted to be completely transparent.〔(SiliconValleyWatcher: "Jellyfish pioneers a new type of online business model" ), retrieved March 19, 2008〕 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Jellyfish.com」の詳細全文を読む スポンサード リンク
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