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Jordache Enterprises, Inc. is an American clothing company that manufactures (or contracts for the manufacture of) apparel including shirts, jeans, and outerwear.〔("Jordache Enterprises, Inc." ) International Directory of Company Histories, vol. 23. Saint James Press, 1998.〕 The brand is known for its designer jeans that were popular in the late 1970s and early 1980s. ==History== Jordache originated in 1969, when brothers Joe, Ralph and Avi Nakash (Naccache) opened a store in New York City that sold brand-name jeans at a discount.〔 Within a few years, their business had expanded to a four-store chain.〔 In 1977, however, the brothers' largest store was looted and set ablaze during the New York City blackout of 1977.〔 in 1978, after they collected $120,000 from their insurance policy, they incorporated their business and started to manufacturer.〔 They had long been interested in the European denim market, where jeans were more body-conscious and fashion-forward.〔 The Nakashes' timing was right. At this moment, consumers' tastes in jeans were shifting from established brands such as Levi's to designer jeans such as Gloria Vanderbilt and Calvin Klein.〔 However, Jordache jeans themselves were barely distinguishable from other designer jeans on the market.〔 To differentiate their brand, the brothers invested one quarter of their annual sales volume ($300,000 of their own money and $250,000 in loans) into an aggressive 1979 ad campaign.〔 Jordache produced a television commercial starring an apparently topless woman in tight Jordache jeans riding a horse through surf.〔〔(Topless Jeans Make the Scene - TIME )〕 The ad was rejected by all three major US television networks, but independent New York stations aired it, and Jordache increased significantly in popularity.〔〔 Later, a further one million dollars was spent on advertising, including full-color ads in national magazines.〔 One promotional gimmick that did not work out was the Jordache blimp, a poorly designed airship which crashed on October 8, 1980 at Lakehurst, New Jersey on its maiden flight. It was en route to a promotional galla, and crashed 43 years after the ''Hindenburg'' airship crash in the same city.〔Associated Press, "''Blimp Crashes Near Zeppelin Crash Site''", Anderson Independent, Anderson, South Carolina, Thursday, October 9, 1980, page 4A〕 In the 1980s, the company expanded its reach with expansive licensing that generated up to $300 million per year in wholesale sales.〔 In 1989, the company had 100 licensees, manufacturing products as varied as children's socks, women's outerwear, jewelry, dresses, luggage, and umbrellas.〔 In the 1990s, this strategy appeared to have backfired, and Jordache products slid in popularity. The company's jeans "lost their cachet, appealing mainly to inner-city youths and blue-collar workers and typically selling at discount stores."〔 When Jordache designer diapers were manufactured by a licensee in 1994, they "seemed to symbolize Jordache's descent in the marketplace to mass-merchandise stores and discount outlets."〔 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Jordache」の詳細全文を読む スポンサード リンク
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