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KIFM is a commercial soft adult contemporary music radio station located in San Diego, California, broadcasting on 98.1 FM branded as "Easy 98.1". Owned by Entercom, the station's studios are located in San Diego's Mission Valley neighborhood, and the transmitter is located in La Jolla. ==History== KIFM has been airing variations of the adult contemporary format since it signed on in 1960. In the mid-1990s, after airing a successful smooth jazz evening program called "Lights Out San Diego," KIFM went with smooth jazz around the clock as "Smooth Jazz 98.1". During smooth jazz's popularity, KIFM was one of the top rated stations in San Diego and was the 2005 winner of the Marconi Award. As the smooth jazz format began to age, KIFM shifted to smooth adult contemporary (airing mostly pop artists with R&B roots, such as Michael Jackson, Whitney Houston, Madonna and Anita Baker, with only an occasional Smooth Jazz instrumental) in the Summer of 2011. KIFM began calling itself "98.1 Smooth FM". By the fall of that year, the station became a Rhythmic Adult Contemporary station, by playing recent and older R&B and classic soul tracks. The original smooth jazz format moved to KIFM's HD2 subchannel. On August 19, 2013, at 10 AM, the station dropped the longtime "Smooth" moniker, flipped to soft AC, and started calling itself "Easy 98.1". The rebranding came after trailing San Diego's longtime AC leader, KYXY, in the Arbitron ratings reports. The final song on "Smooth" was "I Love You Always Forever" by Donna Lewis, while the first song on "Easy" was "Easy" by The Commodores. Since the flip, the station's ratings have improved dramatically, reaching #1 in several Arbitron ratings periods. At the same time, KYXY, like many stations that were originally Soft AC, has moved to a more Hot AC sound to attract younger listeners. On December 8, 2014, Entercom announced that it was purchasing Lincoln Financial Group's entire 15-station lineup (including KIFM) in a $106.5 million deal, and would operate the outlets under a LMA deal until the sale is approved by the FCC.〔("Entercom Acquires Lincoln Financial Media" ) from Radio Insight (December 8, 2014)〕 The merger was approved by the FCC on July 14, 2015 and the sale closed three days later on July 17. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「KIFM」の詳細全文を読む スポンサード リンク
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