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KKDA-FM, known as "K-104", has been a leading radio station in the Dallas-Fort Worth Metroplex for the last 30 years. It is a longtime heritage urban contemporary/mainstream urban-formatted station that broadcasts on 104.5 MHz. It is owned by Service Broadcasting Corporation alongside KRNB and its former AM counterpart KKDA AM. Its studios are located in Grand Prairie, Texas, and the transmitter site is in Cedar Hill. Its longtime morning drive show, ''Skip Murphy and the Home Team'', was ranked number 1 during the morning drive time slot for nearly a decade, according to Arbitron ratings. Over the last few years, several popular personalities on the show, such as comedian Nannette Lee and Wig, have moved on. The most recent personality to leave was Thomas "Skip" Murphy. He announced in July 2008 that he was moving to sister radio station KRNB (105.7) to work weekdays from 3 pm to 7 pm. Nationally syndicated personality Tom Joyner became recognized as the "Fly Jock" because he hosted the morning drive slot on "K-104" and traveled regularly to host an afternoon drive slot on WGCI-FM in Chicago. His show was heard later on KRNB and most recently aired on KSOC-FM. ==History== 104.5 FM,known as(k one zero four) the station that would become "K-104", began operation on June 8, 1947, as KIXL. KIXL (pronounced "Kicksil") aired a successful beautiful music format, simulcast on both 104.5 FM and 1040 AM ("104 on both dials"). The station maintained the KIXL call letters until 1973, when it changed to KEZT, continuing to play easy-listening musical fare but with much lower ratings. On December 22, 1976, KEZT changed formats and call letters to urban contemporary station KKDA-FM, or "K-104" as it is called, under the leadership of new owner Hyman Childs. K-104 was initially the FM counterpart to KKDA AM ("Soul 73"), which aired R&B and soul music during the day and gospel at night. "K-104" primarily began as a disco station (with the slogans "K-104 is Disco Soul!" and "K-104 is Disco"), then shifted to more mainstream urban contemporary fare after the end of the disco era while maintaining high ratings. In the late 1980s, the station was briefly known as "Hot 104", but was dropped immediately and went back to "K-104." Through the mid-1990s, under the leadership of GM Ken Dowe and PD Michael Spears, K-104 skewed its former urban contemporary format with slower R&B and soul songs at night and urban contemporary gospel on Sunday mornings, towards the mainstream urban genre consisting of hip hop and current R&B-heavy playlist. That format helped project K-104 to being one of the highest-rated radio stations in the Dallas-Fort Worth DMA, where it has remained to this day. Competitively, KKDA also has a current crosstown rivalry with rhythmic contemporary KBFB ("97.9 The Beat"), who has taken advantage of KKDA's 'traditional' urban direction and used that to their advantage, resulting in the two fighting it out for R&B/hip hop dominance in the Metroplex. Their first competition until 1985 was the now defunct R&B radio station KNOK 107.5 (which used the slogan "Disco and More!") and their second competitor from 1988 until 1995 was station KJMZ (known as "100.3 Jamz"). In addition, they also once had a competitor in rhythmic contemporary rival KZZA ("Casa 106.7"), which had shifted from a Hispanic rhythmic direction, since KKDA also has a sizable share of Hispanic listeners. However, KZZA is a rimshot signal. KNOR was considered a competitor from 2004-2006 as it was the only station in the Metroplex having a similar format to KKDA-FM's urban contemporary format. As the FCC loosened ownership rules over the past decade or so, virtually all major market radio stations became part of large broadcast groups such as Clear Channel, Citadel, and others. Today, KKDA-FM is one of the few remaining major market commercial stations in the nation that is still owned by a local, non-corporate broadcaster. During the station's disco era, K104 had a mascot that billed itself as "The Disco Chicken". 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「KKDA-FM」の詳細全文を読む スポンサード リンク
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