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KPAZ-TV
KPAZ-TV, virtual channel 21 (UHF digital channel 20), is a TBN owned-and-operated television station located in Phoenix, Arizona, United States. The station is owned by the Trinity Broadcasting Network. KPAZ-TV maintains studio facilities located on East McDowell Road in southeast Phoenix, and its transmitter is located atop South Mountain on the city's south side. KPAZ-TV's signal is relayed on five low-power translator stations throughout the state.
==History==
The station first signed on the air on September 16, 1967 as Arizona's first full-power UHF station. KPAZ initially operated from studios and office facilities in the now-former Tower Plaza Mall. It operated as a bilingual independent station, carrying a mix of programs in English and Spanish; its original programming lineup was several years ahead of its time. Spanish-language movies and television series from Mexico, and tape-delayed sporting events were also broadcast. Its main draw at the time was Mexican bullfighting telecasts; the station also broadcast jai alai games. However, the station made no headway against established independent KPHO-TV (channel 5). By early 1969, pressure from advertisers had resulted in the bullfighting being phased out of KPAZ's schedule.
In August 1969, the original owners filed for bankruptcy and sold the station for $400,000 to the local Glad Tidings Church, which eventually added local and national religious programming to the schedule while keeping some secular English- and Spanish-language programs. One new program was originated in 1974, by station manager Keith Houser, called ''Action Auction''. The live Saturday night program, allowed viewers to bid for products such as furniture, Native American jewelry and automobile supplies. ''Action Auction'' was the predecessor of Home Shopping Network. The station expanded under the management of Houser in 1974-75; it constructed a new 26,000 square foot two-story studio facility at the corner of 36th Street and McDowell Road in Phoenix. The February 1975 Nielsen ratings showed KPAZ pulled more female viewers aged 25-40 for its broadcasts of ''The Real McCoys'' than those watching ''CBS Evening News''.
KPAZ-TV continued to lose money and by 1977, was over US$2 million in debt and was forced to go silent. The church that owned the station had issued bonds to pay for its operations, but could no longer even pay the interest on the bonds to its nearly 200 mostly elderly partners.() The church agreed to transfer the license to the fledgling Trinity Broadcasting Network in exchange for assumption of the station’s debt. TBN returned KPAZ-TV to the air later that year as its second station, after flagship KTBN-TV in Santa Ana, California.
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