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Keds (shoes)
Keds is an American brand of canvas shoe with rubber soles. Keds were introduced in 1916 by U.S. Rubber. The shoe brand was later acquired by Stride Rite Corporation, and is currently owned by Wolverine World Wide.
When choosing a name, the initial choice was Peds, from the Latin meaning foot, but that name was already a trademark. Keds were first mass-marketed as canvas-top "sneakers" in 1960. They became known as ''sneakers'' because the rubber soles allowed sneaking around silently.()
==1960s-1970s==
In the 1960s and 1970s, Keds added casual shoes to its product line. In the 1970s a higher quality athletic shoe than the basic Keds called Pro-Keds was added. Most closely associated with basketball, they were intended to compete with the industry standard Converse high-top and inroads made by European imports such as Adidas, Pony, and Nike. The effort was unable to establish Keds as a successful competitor in that marketplace.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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