|
The Keebler Company is the largest cookie and cracker manufacturer in the United States. Founded in 1853, it has produced numerous baked snacks. Keebler has marketed its brands such as Cheez-It (which have the Sunshine Biscuits brand), Chips Deluxe, Club Crackers, E.L. Fudge Cookies, Famous Amos, Fudge Shoppe Cookies, Murray cookies, Austin, Plantation, Vienna Fingers, Town House Crackers, Wheatables, Sandie's Shortbread, Chachos and Zesta Crackers, among others. The Keebler slogans are "''Uncommonly Good''" and "a little elfin magic goes a long way". Tom Shutter and Leo Burnett wrote the familiar jingle.〔 == Company history == Godfrey Keebler, of German descent, opened a bakery in Philadelphia, Pennsylvania in 1853. In 1927, this bakery and others formed the United Biscuit Company, which at one point was headquartered in West Drayton, Middlesex, England. Keebler-Weyl Bakery became the official baker of Girl Scout Cookies in 1936, the first commercial company to bake the cookies (the scouts and their mothers had done it previously). By 1978, four companies were producing the cookies.〔(Girl Scout Cookies bake up tasty treats for community, business skills for girls ), Kathryn DeVan, Fall 2008〕 Little Brownie Bakers is the Keebler division still licensed to produce the cookies. Keebler was acquired by United Biscuits in 1974.〔(Specialty Items Dominate A Lackluster Stock Market )〕 In 1995, United Biscuits sold Keebler to a partnership between Flowers Industries and Artal Luxembourg, a private equity firm.〔(United Biscuits Sells Keebler for $500 Million )〕 Artal Luxembourg sold its holdings in Keebler in an IPO in 1998.〔(Keebler shares gobbled )〕 In March 2001, The Keebler Company was acquired by the Kellogg Company.〔 At that time, headquarters were based in Elmhurst, Illinois. Currently, Keebler has manufacturing plants in United States, Thailand, Indonesia, and Malaysia. 抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)』 ■ウィキペディアで「Keebler Company」の詳細全文を読む スポンサード リンク
|