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Kiddicare is a multichannel British retailer, selling nursery supplies and merchandise for children and young families. Founded and owned by Marilyn and Neville Wright, It was the largest privately owned online retailer of its kind, until its acquisition by Morrisons in 2011. On 14 July 2014, it was sold to Endless for £2m.〔(【引用サイトリンク】url=http://uk.reuters.com/article/2014/07/14/uk-morrison-supermk-kiddicare-idUKKBN0FJ1VB20140714 )〕 == History == Kiddicare was founded in 1974 by Neville Wright and his wife Marilyn, the founders and owners up until the sale to Wm Morrisons in 2011 (). The couple then moved their business to a shop on Lincoln Road. In 1999 Scott Weavers-Wright together with the IT team launched the website (kiddicare.com ). An early adopter of technology Kiddicare was one of the first UK Ecommerce websites. Weavers-Wright continued to develop the website with award winning technology.〔(【引用サイトリンク】url=http://www.kiddicare.com/webapp/wcs/stores/servlet/awards_10751_-1_10001 )〕 The website Kiddicare is known for, being cited as “one of the biggest online retailers of kids products”, having invested heavily in their online presence.〔(【引用サイトリンク】url=http://www.nursery-today.co.uk/news/2010/2010/november_2010/kiddicare_named_seventh_most_influential_internet_retailer.aspx )〕 In 2007, Kiddicare moved to its current location in Parkway, Hampton, increasing the size and scale of its operations and opening their flagship store.〔(【引用サイトリンク】url=http://www.businessweekly.co.uk/general-news/1703-kiddicare-in-p12m-peterborough-move )〕 In 2011 the company was acquired by Morrisons for £70 million.〔 This decision was primally made to support the launch of Morrisons.com using the award winning Kiddicare.com technology platform which Weavers-Wright had developed over the years. Morrisons would also support Kiddicare with its growth as a multichannel business.〔(【引用サイトリンク】url=http://www.morrisons-corporate.com/Documents/Annual-Review-2012-13.pdf )〕 In 2011 Scott Weavers-Wright was appointed MD of Morrisons.com General Merchandise alongside his role as CEO of Kiddicare. Weavers-Wright led the creation of Morrisons first Ecommerce Website, Morrisons Cellar. The site was created from concept to launch in 12 weeks using the Kiddicare.com technology platform.up〔(【引用サイトリンク】url=http://www.marketingmagazine.co.uk/article/1154059/morrisons-soft-launches-first-ecommerce-site )〕 On 1 April 2013, Scott Weavers-Wright left the business to launch (Haatch ). Morrisons Non Executive Director Nigel Robertson replaced Scott as CEO.〔(【引用サイトリンク】url=http://www.nursery-industry.co.uk/news/fullstory.php/aid/3136/BABY_SPECIALIST_KIDDICARE_ANNOUNCES_SENIOR_MANAGEMENT_RESTRUCTURE.html )〕 On 13 March 2014, Morrisons announced plans to sell non-core activities, including Kiddicare.〔(【引用サイトリンク】url=http://www.morrisons-corporate.com/Media-centre/Corporate-news/Preliminary-results-for-the-year-ended-2-February-20141/ )〕 On 14 July 2014, Kiddicare was sold to Endless LLP for £2m and Chris Yates was announced as Nigel Robertsons replacement as CEO.〔 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Kiddicare」の詳細全文を読む スポンサード リンク
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