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| Kidification ： ウィキペディア英語版 |
Kidification
Kidification: noun. ''kid-i-fi-ca-tion''. The process of finding the kid in any brand and building an unprecedented connection to youngsters and parents through education, design and technology.
== Kidification in marketing ==
Kidification is the process of finding the kid in any brand/company and using that kid centered perspective to create a kid friendly marketing message using a combination of education, technology, and design. Kidification may involve direct marketing to children and parents through kid focused products and technology, and/or indirect marketing through exposing youngsters and parents to a brand/company in a new way. However, the main difference between kidification and traditional youth marketing is that rather than targeting the child directly as a consumer, kidification recognizes the child as a heavy influence of family spending.
As a marketing strategy, kidification considers traditional marketing messages, child psychology, educational pedagogy, current gaming and digital technology, and design to create an end campaign that is educationally and technologically sound while also promoting a safe message for a young demographic. Putting a company/brand through the kidification process may involve branded storytelling, the creation of online and printed educational materials, game construction, website creation, and a myriad of other services.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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