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Kinnect2
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Kinnect2 : ウィキペディア英語版
Kinnect2


Kinnect2 is a brand consumer engagement networking service headquartered in Glasgow, United Kingdom. Its web version was launched on September 7, 2015, by Amina Nabi with her team. Mission of Kinnect2 is engagement, believes in consumers, and wants brands to meet consumers through an ever growing social population globally. This platform provides consumers the power of opinion and brands the ears to listen.
Kinnect2 offers dual registration process where a user can either create a profile as a brand or a consumer. Users can add other consumers, and follow various brands. Kinnect2 gives brands and consumers the opportunity to work together through co-creation, marketing, and development, thus influencing the market. It offers brands market research tools, which allow them to have focus groups on the platform, and provides them with insight into consumer analytics. Included in the platform is a leaderboard, which gives a list of the most engaging brands and the key influencers on the site.
== History ==
CEO and Founder Amina Nabi started to work on her dream and developed the idea of kinnect2 in March, 2013. Having studied technology entrepreneurship at university she had a fair understanding of where to go with her idea.
To accomplish her dream Amna Nabi initially raised capital for proof of concept from family and got connected to a development house in India, got the platform proof prepared and launched a test version in May, 2011. Not until June, 2011 one month later kinnect2 had its evidence in the proof concept and needed a team.
In December, 2013 technology team was employed by Amina Nabi to get the platform to a commercially viable position. In March, 2014 the platform was ready in its first appearance and user testing began. Soon in November, 2014 the journey of raising capital started. By April, 2015 she managed to raise $1 million to launch the platform with further investment in the pipeline of another million.
Kinnect2 was born on the 7th of September 2015, at an event to mark the launch of something different in the social space in Glasgow.

抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)
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