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Kiplinger ( ) is a Washington, D.C.-based publisher of business forecasts and personal finance advice, available in print, online, audio, video and software products ((Kiplinger.com )). Its best-known publications are ''The Kiplinger Letter'', a weekly business and economic forecasting periodical for people in management, and the monthly ''Kiplinger's Personal Finance'' magazine. The total paid circulation of its periodicals exceeds 850,000, and its Web site, (Kiplinger.com ) receives nearly 1.2 million unique visits per month (spring 2010). Through syndication, its personal finance content is regularly featured on the home pages of such portals as AOL, Yahoo and MSN. It also appears each Sunday in ''The Washington Post'' and on (washingtonpost.com ). Kiplinger also provides custom publishing services to a variety of companies and associations. Started in 1920 by a former AP economics reporter, Kiplinger Washington Editors, Inc., is a closely held company managed for more than eight decades by three generations of the Kiplinger family—founder W. M. Kiplinger (1891-1967), who served as editor in chief of all publications; his son Austin H. Kiplinger (b. 1918), today editor emeritus and non-executive board chair; and Austin's sons Todd L. Kiplinger (1945-2008), vice chair and vice president for investments, and Knight A. Kiplinger (b. 1948), editor in chief and president.〔''The Newsletter on Newsletters'' (Rhinebeck, NY), May 7, 2007〕 In 2001 Kiplinger received one of the three American Business Ethics Awards given nationally that year by the Society of Financial Service Professionals.〔Foundation for Financial Service Professionals ((financialpro.org ))〕 In 2007 and 2008 it was named "one of America's most ethical companies” by ''Ethisphere'' magazine. Judges in both competitions cited Kiplinger's long tradition of progressive employee relations, profit sharing, and business practices.〔''Ethisphere'' magazine, Q2 2007 issue ((Ethisphere.com ))〕 In 2010, the Society of American Business Editors and Writers (SABEW) named ''Kiplinger’s Personal Finance'' the winner of its 2009 General Excellence Award for giant magazines (circulation of 500,000 and higher). Unusual among modern media companies, the Kiplinger organization is run by its editorial leadership—senior executives whose careers are rooted in journalism, rather than the business side of publishing (such as advertising and circulation sales). Like the founder, both Austin and Knight Kiplinger had extensive experience in daily journalism (newspapers and broadcast news, respectively) before joining the Kiplinger organization, and they have continued to report, write and edit. Unlike most other publishers, Kiplinger answers the queries of its readers as a regular feature of their subscriptions, filling requests for additional information on any subject its publications covers, by phone, mail or email. Like most large-circulation magazine publishers, Kiplinger has been experiencing a shift of advertiser support from its printed publications to its Web site, which has grown significantly in traffic and ad impressions in recent years.〔Traffic data from Omniture; ad data from Dart/Doubleclick〕 Kiplinger.com was honored in 2007 and '08 as a finalist or winner in several competitions (''MIN'' 's Best of the Web, EPpy and Webby Awards) for content and design.〔2008 EPpy winner, Best Business Web Site, from ''Editor & Publisher'' and ''MediaWeek''; 2008 EPpy finalist, Best National Magazine Web Site; ''MIN'' 's Best of the Web, 2007 finalist for Best Relaunch/Redesign; Webby Awards honoree, Best Financial Services Web Site (from International Academy of Digital Arts and Sciences)〕 == Business publications == ''The Kiplinger Letter'' With a paid circulation, in print and on line combined, of 135,000 (June 2010), ''The Kiplinger Letter'' is considered the most widely read business forecasting periodical in the world (annual subscription price: $117). Its subscribers include people in the management of for-profit and non-profit enterprises, both large and small---businesses, government agencies, universities and schools, trade associations, unions, etc. In four pages of text each week, the Letter tries to alert its clients to what is likely to happen in business and the economy, legislation and regulation in Washington and the state, demographics, technology, world affairs, politics and investing. The Letter is nonpartisan and does not advocate for or against any particular outcome or point of view.〔''The Newsletter on Newsletters'', May 7, 2007〕 Launched in 1923, ''The Kiplinger Letter'' pioneered a terse, colloquial writing style in which the key points of each topic are underscored for easy scanning. In a technique W. M. Kiplinger devised and dubbed "sweep-line," each line of copy—the full width of the page—ends in hard punctuation (a period or comma) at the right margin, not breaking awkwardly to wrap around to the next line. While not the first widely read newsletter of modern times (a distinction that belongs to the now-defunct ''Whaley-Eaton American Letter'', begun in 1918),〔''Time'' magazine, Oct 20, 1961〕 ''The Kiplinger Letter'' is credited by historians of journalism with creating the highly condensed, telegraphic style that was widely imitated during the newsletter publishing boom of the 20th century, which saw the creation of several thousand newsletters on specialized subjects. ''The Kiplinger Letter'' rose to prominence, and experienced strong circulation growth, during the Great Depression, when W. M. Kiplinger and his staff had very good contacts within FDR’s "brain trust", enabling the Letter to give its readers very accurate early warning of key programs in the New Deal that would transform the American economy.〔''The Washington Post'', "Washington Business," p. 1, June 14, 1993〕 None of the various Kiplinger letters quotes or cites its sources, both to save space and to encourage sources to speak candidly without the risk of being identified in print. However, in longer versions of similar stories written for Kiplinger.com, sources may be identified and quoted, if they wish. Like all business forecasters, ''The Kiplinger Letter'' has a mixed record of hits and misses over eight decades. Its longevity as a widely read publication—and its high annual renewal rate (85+% after three years)--suggest a strong track record of accuracy. Longtime readers in management apparently find it to be useful in their business planning and generally on-target with key trends—business cycles, interest rates and inflation, government policies, commodity prices, etc. The Letter tends to be skeptical of euphoric investment booms, such as the dot.com and high-tech surge that sent the stock market to record highs in the late '90s, before a brutal plunge into bear market territory. On March 10, 2000—just a few days after the Nasdaq set a new record above 5,000—the Letter declared, "Today's market in tech stocks is a dangerous speculative bubble, as foolish as any in history." It urged taking some gains and rebalancing into blue chip stocks. Conversely, the Letter has often rebutted the deep public pessimism that is prevalent during recessions and bear markets, urging business managers and investors to place their bets on the likelihood of a strong recovery. Such advice—offered during U.S. recessions in 1982, 1991 and 2002—was later validated by robust economic growth and rising equity markets. While not primarily a political analysis newsletter, ''The Kiplinger Letter'' has correctly predicted the outcome of every presidential election since 1924—including exceptionally close races in 1960, 1976 and 2000—with the notable exception of the 1948 contest between incumbent Harry S Truman and GOP challenger Thomas Dewey. Kiplinger said Dewey would win easily and get reelected in 1952. The ''Kiplinger Magazine'' created a special issue—mailed to subscribers before election day—titled "What Dewey Will Do." The fact that Kiplinger had plenty of company in its faulty prediction was no consolation to editor in chief W. M. Kiplinger, who apologized to his subscribers and criticized himself for failing to keep on reporting right down to the wire. Kiplinger Business Resource Center The Business Resource Center is the forecasting and management channel of Kiplinger.com. It contains long-form versions of forecasts from The Kiplinger Letter and other Kiplinger business periodicals, summaries of current economic forecasts, a political blog (''Politics '08''), and articles from other sources (such as think tanks, law firms and trade associations) that Kiplinger staff selects, vet, edits and presents as worthy contributions to policy debates, under the heading ''Kiplinger Recommends''. ''The Kiplinger Tax Letter'' With 89,000 biweekly subscribers ($147 a year) The Tax Letter is the most widely read tax advisory newsletter, with readers at law and accounting firms, corporate CFO and general counsel offices, and the homes of high-net-worth individuals. In four pages each issue, covering both business and personal taxation, the Letter tries to advise its readers on coming changes in tax law and regulations, recent rulings and interpretations by the IRS, Tax Court and states, and strategies for minimizing taxes. It was launched in 1925. ''The Kiplinger Agriculture Letter'' The "Ag Letter" ($137 a year) serves farm producers, equipment and seed manufacturers, rural bankers and suppliers, food processors and others interested in American agriculture. The Letter covers trends in production, prices, world trade, marketing, technology, and energy. It was started in 1929. Kiplinger Audio Conferences These dial-in, real-time telephone seminars explore subjects of broad interest to people in management—the economic outlook, human resources (hiring and motivating workers, controlling health care costs, etc.), tapping global markets, emergency preparedness (avian flu), etc. They are typically conducted by leading experts in each field, and are available from Kiplinger on audio CDs after the conference. Prices vary by conference. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Kiplinger」の詳細全文を読む スポンサード リンク
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