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Kleenex
Kleenex is a brand name for a variety of paper-based products such as facial tissue, bathroom tissue, paper towels, tampons, and diapers. Often used as a genericized trademark, especially in the United States, the name ''Kleenex'' is a registered trademark of Kimberly-Clark Worldwide, Inc. Kleenex products are manufactured in 30 countries and sold in more than 170 countries. Such Kleenex brands include VIVA, Cottonelle and Huggies.
==History==
Kleenex was the first Western facial tissue, introduced in 1924 and originally marketed as a way to remove cold cream or makeup (it had been in use for centuries before in Japan; see History of facial tissue for details).〔("Toilet Paper History – Complete Historical Timeline" ). ''The Complete History of Toilet Paper, Unabridged'': "In 1924. Kleenex is introduced by Cellucotton and first marketed to women as a disposable towel to use when removing cold cream."〕 It was a disposable substitute for face towels or cotton wool. In 1925, the first Kleenex tissue ad was used in magazines showing "the new secret of keeping a pretty skin as used by famous movie stars...". A few years after the introduction of Kleenex, the company's head researcher tried to persuade the head of advertising to try to market the tissue for colds and hay fever. The administrator declined the idea but then committed a small amount of ad space to mention of using Kleenex tissue as a handkerchief. By the 1930s, Kleenex was being marketed with the slogan “Don’t Carry a Cold in Your Pocket” and its use as a disposable handkerchief replacement became predominant.〔(【引用サイトリンク】title=Kleenex Brand Story )〕 In 1943, Kleenex began licensing the Little Lulu cartoon character to popularize the brand.〔("Marge and Lulu: The Art of the Deal," Jennifer Gotwals, ''Hogan's Alley'' #15, 2007 )〕
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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