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Kodachrome
Kodachrome is a brand name for a non-substantive, color reversal film introduced by Eastman Kodak in 1935. It was one of the first successful color materials and was used for both cinematography and still photography. Because of its complex processing requirements, the film was sold process-paid in the United States until 1954 when a legal ruling prohibited this. Elsewhere, this arrangement continued. For many years it was used for professional color photography, especially for images intended for publication in print media. Because of the growth and popularity of alternative photographic materials, its complex processing requirements, and the widespread transition to digital photography, Kodachrome lost its market share, its manufacturing was discontinued in 2009 and its processing ended in December 2010. ==Background==
Kodachrome was the first color film that used a subtractive color method to be successfully mass-marketed. Previous materials, such as Autochrome and Dufaycolor, had used the additive screenplate methods. Until its discontinuation, Kodachrome was the oldest surviving brand of color film. It was manufactured for 74 years in various formats to suit still and motion picture cameras, including 8 mm, Super 8, 16 mm for movies (exclusively through Eastman Kodak), and 35 mm for movies (exclusively through Technicolor Corp as "Technicolor Monopack") and 35 mm, 120, 110, 126, 828 and large format for still photography. Kodachrome is appreciated in the archival and professional market for its dark-storage longevity. Because of these qualities, it was used by professional photographers like Steve McCurry, Peter Guttman and Alex Webb. McCurry used Kodachrome for his well-known 1984 portrait of Sharbat Gula, the "Afghan Girl" for the ''National Geographic'' magazine.〔 It was used by Walton Sound and Film Services in the UK in 1953 for the official 16 mm film of the coronation of Elizabeth II of the United Kingdom. Copies of the film for sale to the public were also produced using Kodachrome.
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