|
Kofola is a Czechoslovak carbonated soft drink produced in Czech Republic and Slovakia. It is the principal rival of Coca-Cola and Pepsi in these two markets. == History == Kofola originated in the Czechoslovak pharmaceutical company ''Galena, n.p.'' (located in Opava, now Czech Republic) in 1959 during research targeted at finding a possible use for surplus caffeine produced in the process of coffee roasting. The resulting dark-coloured, sweet-and-sour syrup ''Kofo'' became the main ingredient of a new soft drink named ''Kofola'' introduced in 1960. During the 1960s and 1970s Kofola became exceedingly popular in communist Czechoslovakia because it substituted for Western cola-based drinks like Coca-Cola or Pepsi, which were not generally available. After the fall of the Communist regime in 1989, Kofola had to compete with many foreign brands that entered the attractive newly opened market. After a period of decline and trademark lawsuits (many companies produced their own similarly tasting "kofola" because the term became a genericized trademark), in 2000 the ''Santa nápoje'' company, based in Krnov and owned by the Greek-immigrant Samaras family, became the only producer and distributor of Kofola in Czech Republic and Slovakia. Other producers of similar drinks had to rename their products (most notable are Hejkola and Šofokola). In 2002, the company built a new factory in Rajecká Lesná, Slovakia, to satisfy the demand of the Slovak market. In 2003, Santa nápoje changed its name to ''Kofola, a.s.''. Apart from Kofola it also produces other soft drinks (Top Topic, Jupí, Jupík, RC Cola and Vinea from 2008) that are exported to Poland, Hungary, Slovakia and Croatia. The company's intention is to build a factory in Poland as well. Since 1998 Kofola has been bottled (in addition to classical 0.33-litre glass bottles) in 0.5-litre and 2-litre plastic-bottles. 0.25-litre cans were introduced in 2003, 1-litre plastic-bottles in December 2004. Kofola draught from 50-litre kegs, traditionally sold in many bars and restaurants across the two countries, is very popular as well. Since 2002 the producer has launched a successful media campaign aimed at a young and hip audience based on the slogan ''"Když ji miluješ, není co řešit. / Keď ju miluješ, nie je čo riešiť."'' (''"If you love her there is nothing to question."'') Until 2000, the Kofola logo featured a coffee bean. It now resembles a coffee flower. In 2008 Kofola announced a merger with the Polish lemonade producer Hoop. The merged company was renamed into Kofola-Hoop S.A. In autumn 2008, the Polish Private Equity fund Enterprise Investors acquired in a Public Tender Offer 42.46% of Kofola-Hoop for approximately € 140 million. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Kofola」の詳細全文を読む スポンサード リンク
|