| 翻訳と辞書 |
LC4MP
The Limited Capacity Model of Motivated Mediated Message Processing or LC4MP is an explanatory theory that assumes humans have a limited capacity for cognitive processing of information, as it associates with mediated message variables; moreover, they (viewers) are actively engaged in processing mediated information〔Lang, A. (2000). The information processing of mediated messages: A framework for communication research.'' Journal of Communication'', 52.〕 Like many mass communication theories, LC4MP is an amalgam that finds its origins in psychology. Specifically, this theory has its origins in the Limited Capacity Model for understanding cognitive information processing. The most fundamental assumptions of information processing are the three dimensions of cognitive processing. The three dimensions: 1) encoding, 2) storage, and 3) retrieval. This is how viewers get presented information into their heads. Messages can be processed under controlled conditions or they can be automatically elicited.
== Limited capacity theory ==
When a message processor decides to pay attention to a message because it appeals to their interests, and they allocate resources to information processing, the controlled message engagement subprocess begins; conversely, when a message processor is cued automatically, and they are paying attention, the same process of allocating cognitive resources begins to elicit message processing. First, message engagement, which is a stimulus approach/avoidance interaction engages the appetitive and aversive cognitive subprocesses. In the most lay terms, these are basic fight or flight responses that happen in mere nanoseconds. This information then can report to sensor stores in the brain; and if it is useful, it will move to short term memory and long term memory.〔Lang et al, 2000, p. 48〕
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
■ウィキペディアで「LC4MP」の詳細全文を読む
スポンサード リンク
| 翻訳と辞書 : 翻訳のためのインターネットリソース |
Copyright(C) kotoba.ne.jp 1997-2016. All Rights Reserved.
|
|