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LatinWorks : ウィキペディア英語版
LatinWorks

LatinWorks is an advertising agency based in Austin, Texas, with satellite offices in Dallas, Texas, and Detroit, Michigan, and is part of the Omnicom Group. The company was founded in 1998 by Manny Flores and Alejandro Ruelas. LatinWorks’ President and Chief Creative is Sergio Alcocer, who also served as a judge for the Cannes Festival.〔Ad Age (April 5, 2011).("LatinWorks' Sergio Alcocer and Lapiz's Laurence Klinger Named Cannes Judges" ). Retrieved on 2011-10-17.〕
In 2012, LatinWorks was named Multicultural Agency of the Year by both ''Advertising Age''〔Ad Age (January 23, 2012). ("LatinWorks Is Ad Age's Multicultural Agency of the Year" ). Retrieved on 2013-01-24.〕 & ''AdWeek'',〔AdWeek (March 12, 2012). ("LatinWorks: AdWeek's 2012 Hispanic Agency of the Year" ). Retrieved on 2013-01-24.〕 as well as being named Small Agency of the Year by ''Advertising Age''.〔Ad Age (January 23, 2012). ("Small Agency of the Year, 76-150 Employees, Gold: LatinWorks" ). Retrieved on 2013-01-24.〕 In 2011, LatinWorks was named to ''Ad Age'''s A-List〔Ad Age (January 24, 2011). ("LatinWorks Is No. 9 on the Ad Age Agency A-List" ). Retrieved on 2011-10-17.〕 and won two Lions at the Cannes Festival.〔Ad Age (June 27, 2011). ("U.S. Hispanic Agency LatinWorks Wins Two Lions at Cannes Festival" ). Retrieved on 2011-10-17.〕 In 2010, LatinWorks was named Multicultural Agency of the Year by both ''Advertising Age''〔Ad Age (January 25, 2010). ("LatinWorks Is Ad Age's Multicultural Agency of the Year" ). Retrieved on 2010-10-26.〕 and ''AdWeek''.〔AdWeek (February 22, 2010). ("LatinWorks: Multicultural AOY '09" ). Retrieved on 2010-10-26.〕
The agency is most widely known for their Super Bowl XLI commercial for Bud Light which starred Carlos Mencia teaching a classroom of foreigners how to order a Bud Light. The spot was the #1 most replayed commercial that year according to TiVo.〔TiVo (February 5, 2007). ("Bud Light Reclaims Throne with Top Two Commercial Spots" ). Retrieved on 2008-08-15.〕〔Gianatasio, David. (February 5, 2007). ("TiVo: Bud Light Wins Ad Bowl " ). ''AdWeek''. Retrieved on 2008-08-15.〕
== Clients ==

*Active Life
*Anheuser-Busch (Bud Light, Budweiser)
*Bacardi (Dewar's, Cazadores)
*Cine Las Américas
*Capital One
*Domino's Pizza
*General Motors (Chevrolet)
*Heinz (Heinz Ketchup)
*Kimberly-Clark (Huggies, Kleenex, Kotex, Pull-Ups, Scott)
*Livestrong Foundation
*Lowe's
*Mars, Incorporated (Dove, M&M's, Snickers, Twix, Pedigree)
*PepsiCo (Aquafina, Manzanita Sol, Pepsi, Sierra Mist)
*Stripes Convenience Stores
*Target Corporation
*Texas Lottery
*Wrigley (Skittles, Starburst (confectionery))

抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)
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