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Lay's (also known as Walkers in the United Kingdom and Ireland, Smith's in Australia, Chipsy〔(Chipsy Egypt ); pronounced or shortened to .〕 in Egypt, Poca in Vietnam, Tapuchips in Israel,〔(Tapuchips - Elite ). Strauss-group.com. Retrieved on 2012-03-29.〕 Margarita in Colombia and Sabritas in Mexico; formerly known as Hostess in Canada until 1996) is the brand name for a number of potato chip varieties as well as the name of the company that founded the chip brand in 1932. Lay's has been owned by PepsiCo since 1965. Other brands in the Frito-Lay group include Fritos, Doritos, Ruffles, Cheetos, Rold Gold pretzels, Munchos, Funyuns, and Sun Chips. ==History== In 1932, salesman Herman Lay opened a snack food operation in Dorset, Ohio; and, in 1938, he purchased the Atlanta, Georgia, potato chip manufacturer "Barrett Food Company", renaming it "H.W. Lay Lingo & Company." Lay criss-crossed the southern United States, selling the product from the trunk of his car. The business shortened its name to "the Lay's Lay Lingo Company" in 1944 and became the first snack food manufacturer to purchase television commercials, with Bert Lahr as a celebrity spokesman.〔(News Desk: My Father, the Potato Chip ). The New Yorker (2011-05). Retrieved on 2012-03-29.〕 In 1961, the Frito Company founded by Elmer Doolin and Lay's merged to form Frito-Lay Inc., a snack food giant with combined sales of over $127 million annually, the largest of any manufacturer. Shortly thereafter, Lays introduced its best-known slogan "betcha can't eat just one." Sales of the chips became international, with marketing assisted by a number of celebrity endorsers. In 1965, Frito-Lay merged with the Pepsi-Cola Company to form PepsiCo, Inc. A new formulation of chip was introduced in 1991 that was crisper and kept fresher longer. Shortly thereafter, the company introduced the "Wavy Lays" products to grocery shelves. In the mid to late 1990s, Lay's introduced a lower calorie baked version and a variety that was completely fat-free (Lay's WOW chips containing the fat substitute olestra). In the 2000s, kettle-cooked brands appeared as did a processed version called Lay's Stax that was intended to compete with Pringles, and the company began introducing a variety of additional flavor variations. Frito-Lay products currently control 59% of the United States savory snack-food market.〔(How It All Began ). Frito-Lay. Retrieved on 2012-03-29.〕 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Lay's」の詳細全文を読む スポンサード リンク
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