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Leanplum
Leanplum is a mobile A/B testing tool and company that helps mobile web and mobile application developers understand and increase user engagement and conversions by easily experimenting with different combinations of application features, content and marketing messaging. Founded and launched in 2012 by ex-Google engineers Andrew First and Momchil Kyurkchiev,〔(【引用サイトリンク】title=Leanplum scores 4.8M )〕 Leanplum has the following basic offerings: * Mobile analytics * A/B testing * content management * marketing automation〔(【引用サイトリンク】title=Leanplum riased 4.8M Series A round )〕 The service offers integration with iOS software development and Android software development development environments, as well at HTML5.〔(【引用サイトリンク】title=Leanplum )〕 The company received funding from notable tech investors, and was featured at Google I/O 2014. 〔(【引用サイトリンク】title=Big Data Analytics with Google Cloud Platform )〕 Customers include app developers but also the likes of Tesco and Expedia.〔(【引用サイトリンク】title=Leanplum's one-stop shop for mobile app management and marketing )〕 ==References== 〔
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