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LendUp
Founded in 2012, LendUp is a socially responsible direct lender which focuses on financial education and gamification to encourage responsible lending behavior.〔(【引用サイトリンク】title=Kleiner Perkins, Andreessen Horowitz and Google Ventures Fund Payday Loan Alternative LendUp )〕〔(【引用サイトリンク】title=Silicon Valley Startup Sends Wake-Up Call to Banks on How to Improve Loan Repayment )〕 By using big data to analyze risk, LendUp is able to lend to customers that banks usually decline, giving borrowers with poor credit scores access to short term loans without hidden fees, rollovers, and high interest rates.〔(【引用サイトリンク】title=Aiming To Disrupt Payday Lending, a16z-Backed LendUp Now Offers Instant Online And Mobile Loans )〕 LendUp graduated out of the Y Combinator batch of 2012. It has received seed funding from Kleiner Perkins Caufield & Byers, Google Ventures and Andreessen Horowitz, among others. == References ==
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