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Lidl : ウィキペディア英語版
Lidl


Lidl Stiftung & Co. KG ((:ˈliːdəl); ), formerly Schwarz Unternehmens Treuhand KG, is a German global discount supermarket chain, based in Neckarsulm, Baden-Württemberg, Germany,〔"(Impressum )." Lidl. Retrieved 28 September 2012. "Adresse: Lidl Stiftung & Co. KG Stiftsbergstraße 1 74167 Neckarsulm "〕 that operates over 10,000 stores across Europe. It belongs to the holding company Schwarz Gruppe, which also owns the store chains Handelshof and hypermarket Kaufland.
Lidl is the chief competitor of the similar German discount chain Aldi.
==History==
The company was founded in the 1940s by a member of the Schwarz family, and was called ドイツ語:''Schwarz Lebensmittel-Sortimentsgroßhandlung'' ''(Schwarz Foods Assortment Wholesale)''. Lidl has since its opening in 1973 established itself in over 20 countries throughout Europe. The name Lidl is the surname of a former business partner of Josef Schwarz's, Ludwig Lidl, a retired schoolteacher, and Josef's son Dieter Schwarz bought the rights to the name from him for 1,000 German marks, as he could not use the name Schwarz Markt; ''Schwarzmarkt'' means "black market". Lidl is part of the Schwarz Group, the fifth-largest retailer in the world with sales of $82.4 billion (2011).
In 1930, Josef Schwarz became a partner in Südfrüchte Großhandel Lidl & Co., a fruit wholesaler, and he developed the company into a general food wholesaler. In 1977, under his son Dieter Schwarz, the Schwarz-Gruppe began to focus on discount markets, larger supermarkets, and cash and carry wholesale markets. As a result of the war, the company was destroyed in 1944, and a ten-year reconstruction period soon started.
The first Lidl discount store was opened in 1973, copying the Aldi concept. Schwarz rigorously removed merchandise that did not sell from the shelves, and cut costs by keeping the size of the retail outlets as small as possible. By 1977, the Lidl chain comprised 33 discount stores.
Since launching in the United Kingdom in September 1994, Lidl has grown consistently, and today has over 590 stores. While it is still a small player in the United Kingdom, with a grocery market share of less than 5%, its importance, along with that of continental no-frills competitor Aldi is growing, with half of shoppers in the United Kingdom visiting Aldi or Lidl over Christmas.
In June 2015, the company announced it will create its US headquarters in Arlington, Virginia.

抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)
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