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Lippincott
Lippincott is a consulting firm that primarily deals with brand strategy and the development of corporate identities. ==History== The firm was founded in 1943 as Dohner & Lippincott by Donald R. Dohner and J. Gordon Lippincott, who taught together at Pratt Institute in Brooklyn, NY. After Dohner's sudden death in December of that year, the name was eventually changed to J. Gordon Lippincott & Associates. In the late 1940s, Lippincott joined forces with Walter P. Margulies, and the firm was renamed Lippincott & Margulies.〔(Background )〕 From 2003 to 2007, the firm was known as Lippincott Mercer. The firm is part of Oliver Wyman Group, a business unit of Marsh & McLennan Companies.
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