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Liquitex is a company that supplies art materials, focusing exclusively on the development, manufacture, and distribution of acrylic paints. In 1955, Permanent Pigments, a company founded by Henry Levinson, created the first water-based acrylic paint, along with the first acrylic gesso. That same year, Levinson decided to reorganize the company under the name "Liquitex". In 1956, the company starting selling "Soft Body" acrylic paints. In 1963, "Heavy Body" paints were available with a thicker consistency. The company offers the largest number of acrylic paint products in the world. == History == Liquitex was birthed from the Permanent Pigments Company, established in 1933 by Henry Levinson. Permanent Pigments was a small, family-owned business located in Cincinnati that focused on developing oil paint. In 1955, Levinson developed a quick-drying, water-emulsified acrylic polymer resin. In selecting a name for the new product, Levinson chose "Liquitex" as a portmanteau of "liquid" and "texture". The name was based on the character of the medium, which was a liquid base, quick drying and easily used to create texture in artwork.〔 In 1950, Henry Levinson, along with other professionals in the art materials industry, established the ''National Art Materials Trade Association'', now known as the International Art Materials Trade Association. It was the first trade organization in the world that focused on promoting and sustaining the manufacture, distribution, sales, and training in the use of art materials.〔 In 1964, Binney & Smith acquired the Liquitex brand, eventually selling it in 2000 to its present owner, ''ColArt''.〔 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Liquitex」の詳細全文を読む スポンサード リンク
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