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LuckyMe was part of a large multi-year, multi-strategy initiative by USA casino operator Harrah's Entertainment to enter all sectors of the United Kingdom gambling market. In addition to the LuckyMe Internet offering, Harrah's simultaneously launched a highly publicized and promoted effort to win license approval from the UK government to build massive, USA-style casino resort destinations in government-selected locations such as Bristol, Manchester and Glasgow. At the same time, Harrah's also entered into a joint-venture with the large, successful UK bingo-hall operator Gala Bingo to together develop a number of smaller, regional bingo and casino gaming locations. Harrah's also entered negotiations with UK satellite-TV operator BSkyB to launch an interactive-television gambling channel. In the end, only the LuckyMe initiative came to fruition, and that only for a few months. == LuckyMe website == Opened in March 2004 only to adult British citizens (in order to comply with USA gaming regulations) the LuckyMe web site offered an innovative web gaming product and model, designed to feel familiar and desirable to the huge population of UK gamblers. With traditional UK-style bingo as its core offering, plus several other games and betting products surrounding the bingo platform (as is commonly offered in UK land-based bingo locations), the LuckyMe site was available to consumers as a unique subscription model—where a flat monthly fee allowed subscribers unlimited play and winnings. The site offered over 300 games a day with payouts ranging from £1 per game to £10,000 per game, and the aggregate chance to win £100,000 a month.〔(【引用サイトリンク】title=U.S. casino giant launches betting site in UK )〕 Subscription fees ranged from £9.99 to £27.99 a month, with the first week free of charge. The entire LuckyMe service, platform and all games were designed and created by a then-new USA games and gaming technology developer GameLogic, under exclusive contract to Harrah's. LuckyMe was licensed by the Alderney Gambling Control Commission. At the time, several other high-profile gambling websites were also based in Alderney, including Sky Bet Vegas, Virgin Games and Hard Rock Casino. Harrah’s also acquired a UK bookmaking permit in order to run betting applications on the LuckyMe site, which launched with an innovative GameLogic-developed offering named Wingo, another subscription-based service wherein gamblers placed a single bet each month, but were entered into thousands of betting games each month (and were eligible to win any and all of them) and were notified and paid out automatically if and when they won. Also developed by GameLogic to ensure LuckyMe enforced all UK, Alderney, and USA gaming regulations, the LuckyMe site featured a player identification system that screened prospective gamblers in real-time and prohibited bets from the USA and other countries where Internet gambling was then prohibited. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「LuckyMe」の詳細全文を読む スポンサード リンク
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