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翻訳と辞書　辞書検索 [ 開発暫定版 ] スポンサード リンク Lunchables ： ウィキペディア英語版 Lunchables Lunchables is a brand of food manufactured by Kraft Foods and was introduced to the U.S. market in 1988.〔"(About Kraft: History ) (Flash). Kraft Foods. Retrieved on 24 October 2008.〕 They are marketed under the Oscar Mayer brand in the United States and formerly Dairylea in the United Kingdom. Many Lunchables products are produced at Kraft Foods, Inc.'s Fullerton factory in Fullerton, California, and are then distributed across the United States.〔Cziborr, Chris (March 3, 2001). "(Kraft shifting some production to Fullerton )", ''Orange County Business Journal''. Retrieved on 24 October 2008.〕 ==History== Lunchables was designed in 1985 by Bob Drane, Tom Bailey, and Jeff James as a way for Oscar Mayer to sell more bologna meat.〔Michael Moss, ''Salt Sugar Fat: How the Food Giants Hooked Us'', Random House Publishing Group, 2013, p.188-189〕 After organizing focus groups of American mothers Drane discovered that their primary concern was time. Working mothers especially were pressed by the time constraints of fixing breakfast for their families as well as packing something for their children to eat at school.〔Michael Moss, ''Salt Sugar Fat: How the Food Giants Hooked Us'', Random House Publishing Group, 2013, p.190〕 This gave Drane the idea of creating a convenient prepackaged lunch featuring Oscar Mayer's trademark red meat. Crackers were substituted for bread because they could last longer in grocery coolers. The cheese was provided by Kraft when Oscar Mayer merged with Kraft in 1988. The design of the package was based on the look of an American TV dinner.〔Michael Moss, ''Salt Sugar Fat: How the Food Giants Hooked Us'', Random House Publishing Group, 2013, p.192〕 The term Lunchables emerged from a list of possible names for the prepackaged meal that included among others: On-Trays, Crackerwiches, Mini Meals, Lunch Kits, Snackables, Square Meals, Walk Meals, Go-Packs, Fun Mealz, and Smoothie Kabobbles.〔Michael Moss, ''Salt Sugar Fat: How the Food Giants Hooked Us'', Random House Publishing Group, 2013, p.192-193〕 In March 2012 Kraft reduced the thickness of the Lunchable meats and cheese by some 40% in efforts to boost profits. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Lunchables」の詳細全文を読む スポンサード リンク 翻訳と辞書 : 翻訳のためのインターネットリソース Copyright(C) kotoba.ne.jp 1997-2016. All Rights Reserved.