|
Lycamobile is a Mobile virtual network operator (MVNO) that operates in Australia, Austria,〔(Lycamobile sets target of 20m customers ) October 1, 2010 Mobile News〕 Belgium, Denmark, France, Germany, Ireland, Italy, Netherlands, Norway, Poland, Portugal, Romania, Spain, Sweden, Switzerland, Hong Kong, the United States, Tunisia and the United Kingdom, where it is based. The Lycamobile brand is distinct from the Lycatel brand and operates with different national corporate entities. Although there are some countries of overlap, Lycamobile and Lycatel do not necessarily operate in parallel. The bulk of Lycamobile revenue is generated from Lycamobile's SIM products for consumers. Lycamobile sells international pay-as-you-go SIM cards to consumers wanting to make international telephone calls. An MVNO leases radio frequency from mobile phone network operators and it forms partnerships with the operators in each country it serves. Lycamobile has also developed distinct business structures such as MVNA arrangements in different countries. Lycamobile states that its focus remains quality and affordable international calling for its customers. It has often adopted an aggressive pricing strategy on entry to new markets in order to acquire early market share. In some instances, MNO partners of Lycamobile have been surprised by the actual growth rather than their own projected estimated growth of Lycamobile's products. The Lycamobile brand concept was launched in 2005 with the first trading using the brand taking place in 2006. Its business structure is arranged to have local national private companies branded under licence as "Lycamobile" and operating exclusively in the particular country as either a MVNO provider or as the principal wholesaler of Lycamobile-branded products. The Lycamobile brand is owned by Pettigo Comércio Internacional, Limitada, a Portuguese holding company located in Madeira, Portugal. The top-level company in Lycamobile's multinational network of companies is WWW Holding Company based in London's Docklands district. Since its launch in Netherlands in 2006, Lycamobile now has more than 12 million pay-as-you-go customers throughout all the countries it serves.〔 ==Service differentiation== PC Magazine's mobile analyst advises US customers to "take a look at some of the smaller virtual carriers which may offer better customer service or more customized plans" such as Lycamobile.〔(Don't Follow The Leader: These Phones and Carriers Could Make You Happier )〕 On the other hand, as of July 25, 2015, the Better Business Bureau says "Due to Lycamobile's failure to respond to 28 of () complaints, Lycamobile's rating with the BBB is an F (On a scale of A+ to F)" 〔(Lycamobile BBB Business Review ) (Archived at...is/xE2wT, (here at archive.org ))〕 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Lycamobile」の詳細全文を読む スポンサード リンク
|