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:''"Loreal" redirects here. This can also be the adjective related to lore.'' The L'Oréal Group is a French cosmetics and beauty company, headquartered in Clichy, Hauts-de-Seine. It is the world's largest cosmetics company, and has a registered office in Paris.〔"(Statuts )." L'Oréal. 16 April 2009. Retrieved 3 May 2010.〕 It has developed activities in the field of cosmetics, concentrating on hair colour, skin care, sun protection, make-up, perfumes and hair care, the company is active in the dermatology, toxicology, tissue engineering, and biopharmaceutical research fields and is the top nanotechnology patent-holder in the United States.〔(L'Oreal builds on skin testing capabilities ). Cosmeticsdesign-europe.com.〕 The company is a component of the Euro Stoxx 50 stock market index.〔(Frankfurt Stock Exchange )〕 == History == In 1909, Eugène Schueller, a young French chemist of German descent,〔(The Fashion Foot. )〕 developed a hair dye formula called ''Auréale''. Schueller formulated and manufactured his own products, which he then sold to Parisian hairdressers. On 31 July 1919, Schueller registered his company,〔(Corporate financial reporting by Amberr Aslamm on Prezi ). Prezi.com. Retrieved on 2015-04-12.〕 the Société Française de Teintures Inoffensives pour Cheveux (Safe Hair Dye Company of France). The guiding principles of the company, which eventually became L’Oréal, were research and innovation in the field of beauty. In 1920, the company employed three chemists. By 1950, the teams were 100 strong; that number reached 1,000 by 1984 and is nearly 20,000 today. Schueller provided financial support and held meetings for La Cagoule at L'Oréal headquarters. La Cagoule was a violent French fascist-leaning and anti-communist group whose leader formed a political party Mouvement Social Révolutionnaire (MSR, Social Revolutionary Movement) which in Occupied France supported the Vichy collaboration with the Nazis. L'Oréal hired several members of the group as executives after World War II, such as Jacques Corrèze, who served as CEO of the United States operation. This involvement was extensively researched by Michael Bar-Zohar in his book, ''Bitter Scent''. L’Oréal got its start in the hair-colour business, but the company soon branched out into other cleansing and beauty products. L’Oréal currently markets over 500 brands and many thousands of individual products in all sectors of the beauty business: hair colour, permanents, hair styling, body and skin care, cleansers, makeup and fragrances. The company's products are found in a wide variety of distribution channels, from hair salons and perfumeries to hyper - and supermarkets, health/beauty outlets, pharmacies and direct mail. L’Oréal has six worldwide research and development centres: two in France: Aulnay and Chevilly; one in the U.S.: Clark, New Jersey; one in Japan: Kawasaki, Kanagawa Prefecture; in 2005 one was established in Shanghai, China, and one in India. A future facility in the US will be in Berkeley Heights, New Jersey. From 1988 to 1989, L’Oréal controlled the film company Paravision, whose properties included the Filmation and De Laurentiis libraries. StudioCanal acquired the Paravision properties in 1994. L’Oréal purchased Synthélabo in 1973 to pursue its ambitions in the pharmaceutical field. Synthélabo merged with Sanofi in 1999 to become Sanofi-Synthélabo. Sanofi-Synthélabo merged with Aventis in 2004 to become Sanofi-Aventis. On 17 March 2006, L'Oréal purchased cosmetics company The Body Shop for £562 million. L'Oréal's advertising slogan is "Because I'm worth it". In the mid 2000s, this was replaced by "Because you're worth it". In late 2009, the slogan was changed again to "Because we're worth it" following motivation analysis and work into consumer psychology of Dr. Maxim Titorenko. The shift to "we" was made to create stronger consumer involvement in L'Oréal philosophy and lifestyle and provide more consumer satisfaction with L'Oréal products. L'Oréal also owns a Hair and Body products line for kids called L'Oréal Kids, the slogan for which is "Because we're worth it too". In 1987, during the growth years of the mail order business, L'Oréal and 3 Suisses founded Le Club des Créateurs de Beauté for mail-order sales of cosmetic products, with brands including Agnès b., Cosmence and Professeur Christine Poelman among others. In March 2008, L'Oréal acquired 3 Suisse's stake, taking sole control of the company.〔("L'Oreal buys stake in beauty brand" ), ''Cosmetics Design Asia''. Retrieved on 13 June 2013.〕 In November 2013, L'Oréal announced that Le Club des Créateurs de Beauté would cease activity in the first half of 2014.〔(【引用サイトリンク】title=L’Oréal to end the activity of Beauté Créateurs its mail-order subsidiary )〕 In November 2012, L'Oréal inaugurated the largest factory in the Jababeka Industrial Park, Cikarang, Indonesia, with a total investment of US$100 million.〔("L'Oreal opens largest factory in Cikarang" ), ''The Economic Times'', India, 8 November 2012. Retrieved on 13 June 2013.〕 The production will be absorbed 25 percent by domestic market and the rest will be exported. In 2010, significant growth occurred at Indonesia with 61 percent increase of unit sales or 28 percent of net sales.〔(L'Oreal to build its largest factory worth $50m in Indonesia )〕 In January 2014, L’Oréal finalised the acquisition of major Chinese beauty brand Magic Holidings for $840 million.〔(L’Oréal Acquires Major Chinese Beauty Brand )〕 On 11 February 2014 it was announced that L'Oreal had sealed a deal worth €3.4bn to buy back 8% of its shares from Swiss consumer goods giant Nestle. As a result of the deal, Nestle’s stake in L’Oreal will be reduced from 29.4pc to 23.29pc while the Bettencourt Meyers family’s stake will increase from 30.6pc to 33.2pc. Nestle has owned a stake in L’Oreal since 1974 when it bought into the company at the request of Liliane Bettencourt, the daughter of the founder of L’Oreal and world's richest woman, who was trying to prevent the French state's intervention in the company. On 20 February 2014, Shiseido agreed to sell its Carita and Decléor brands to L’Oréal for €227.5 million (US$312.93 million (2014)). On 18 June 2014, L'Oréal agreed to acquire NYX Cosmetics for an undisclosed price, bolstering its makeup offer in North America where its consumer-products unit has faltered.〔(【引用サイトリンク】title=L’Oreal Agrees to Buy U.S. Makeup-Artist Brand NYX Cosmetics )〕 In September 2014, L’Oréal announced it had agreed to purchase Brazilian hair care company Niely Cosmeticos Group for an undisclosed amount. In 2015, Soo Joo Park became L’Oréal's first Asian-American global spokesmodel.〔Nguyen, Michael D.. (2015-03-27) (Soo Joo Park Is L'Oreal's First Asian-American Spokesmodel ). NBC News. Retrieved on 2015-04-12.〕 In 2015, Kristina Bazan became L'Oreal's first international e-spokesperson. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「L'Oréal」の詳細全文を読む スポンサード リンク
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