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MSLGROUP : ウィキペディア英語版
MSLGROUP

MSLGROUP is a public relations (PR) network of companies. Specialists in strategic communications and engagement, the company is part of the French multinational Publicis Groupe. It evolved as a merger of Publicis Consultants and Manning Selvage & Lee (thus, the "MSL" in the name).〔(Publicis Omnicom: MSLGroup Ponders Post-Merger Future )〕
MSLGROUP offers the following services: public relations, financial communications, experiential marketing, live event management, healthcare communications, public affairs, reputation management and social media marketing.
It is the fourth largest PR conglomerate in the world, following Edelman, Weber Shandwick and Fleishman-Hillard. MSLGROUP has over 100 offices in 22 countries, and employs more than 3,100 people (as of 2013).
==History==
In 1980, MS&L was acquired by the Benton & Bowles, Inc. ad agency, who ended up merging with the Leo Burnett ad agency before the entire group was bought by France's Publicis Groupe, to form the world's fourth largest communications company.〔
*()〕
*In October 2010, MSLGROUP acquired 20:20, an Indian public relations firm specializing in technology and social media.
*It acquired Eastwei Relations in the same year, now integrated into ''MSL China''.
*In December 2010, the group acquired ''Andreoli Brazil''.
*In 2011, MSLGROUP made four acquisitions: Taiwan-based Interactive Communications Ltd (ICL), Genedigi Group, technology PR agency Schwartz Communications, and Ciszewski, Poland's largest independent public relations agency.
*In 2012, MSLGROUP acquired two marketing firms: King Harvests and Luminous.
*CNC Communications became part of MSLGROUP after Publicis Groupe acquired it in July 2012.
*Brazilian digital and social media marketing agency Espalhe joined MSLGROUP in August 2013 when Publicis Groupe acquired a majority stake in it.〔(Publicis Groupe Acquires Espalhe -- PR and Digital Marketing Agency in Brazil ) ''Wall Street Journal'' 29 August 2013 Retrieved 11 October 2013〕
*D.C.-based public affairs agency Qorvis was acquired on January 10, 2014.〔() ''WashingtonPost'' 20 January 2014 Retrieved 8 May 2014〕

抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)
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