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MacHeist
MacHeist is a website that resells Mac OS X software. The site conducts marketing through challenges (or "heists") that allow customers to win software licenses and/or discounts, and sells software in bundles that increases in size as more customers purchase the bundle. The site was founded by John Casasanta, Phillip Ryu, and Scott Meinzer.
==MacHeist I==
MacHeist I was a six-week-long event that the site ran at the end of 2006. It culminated with a week-long sale of a bundle of ten Mac OS X software applications for US$49. Prior to the sale, a number of challenges (or "heists") were posted on the MacHeist site. These challenges typically offered cryptic clues to Mac-related websites, where the answers could be found. Users who successfully completed the heists were rewarded a US$2 discount on the bundle for each heist completed, as well as free licensed copies of various Mac OS X software applications that were not included in the final bundle. This inaugural promotion sold more than 16,000 copies in one week.〔Breidenbach, Oliver. (The Mac Marketplace - MacHeist Afterthoughts ). 18 December 2006. Retrieved on 10 July 2007.〕
The final bundle sold for US$49 and was available to any Mac user, regardless of participation in the heists leading up to the sale. It contained Delicious Library, FotoMagico, ShapeShifter, DEVONthink, Disco, Rapidweaver, iClip, Newsfire, TextMate, and the choice of one Pangea Software game (Bugdom 2, Enigmo 2, Nanosaur 2, Pangea Arcade). Newsfire was added to the bundle after the sale of approximately 4,000 bundles, and TextMate was added after approximately 5,600 bundles were sold. The other applications were available from the beginning of the sale. After the two later applications were unlocked, they became available for no extra charge to the initial purchasers of the bundle.
Following MacHeist I a portion of the proceeds (US$200,000) were donated to charities.〔MacHeist.com. (It's over... a final message from the Directorate ). 18 December 2006. Retrieved on 10 July 2007.〕〔Stern, Hadley. (Apple Matters Interview: Phillip Ryu ). 27 December 2006. Retrieved on 10 July 2007.〕 This amount was divided between the following charities: United Way International, Direct Relief International, AIDS Research Alliance, Cancer Research and Prevention Foundation, Nature Conservancy, World Wildlife Fund, Hunger Project and Save the Children.〔Casasanta, John. (Charity Breakdown ). 2 May 2007. Retrieved on 10 July 2007.〕
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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