|
''Machosexual'' is a neologism of the 2000s that describes a male figure exuding masculinity. Moving away from the metrosexual and his preoccupation with appearance and personal gain, the machosexual is driven by his desire to provide for his family or community. Can also refer to an intense attraction to the Late Randy "Macho Man" Savage.〔http://www.youtube.com/watch?v=8C4lK41SX-Q〕 ==Commercial resurgence of the machosexual== In March 2009, British department store John Lewis revealed male supermodel Matthew Avedon as the machosexual face of its spring summer fashion campaign. John Lewis had commissioned Jeremy Baker, a consumer trend expert at London Metropolitan University, to define the machosexual. Paul Porral, Head of Creative at John Lewis, then briefed a model agency to cast a model based on the research. Jeremy Baker, Consumer Trend Expert at London Metropolitan University described the rise of the machosexual as a result of changes in the global economy:
Adrian Edwards, Head of Menswear Buying at John Lewis, identified the machosexual as an emerging trend that would speak to the department store’s customers.
The term entered the wider public domain following Nick Curtis’ Evening Standard article "Rise of the macho sexual," which identified Bear Grylls, Guy Ritchie and Chris Hoy as machosexual poster boys.〔http://www.thisislondon.co.uk/standard/article-23665577-details/Here+comes+the+macho+sexual/article.do〕 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Machosexual」の詳細全文を読む スポンサード リンク
|