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Mackie's is a Scottish family business based in Westertown, Rothienorman, Aberdeenshire. It was founded in 1912. Mackie’s is a pioneering family business from Aberdeenshire which has diversified from their dairy farm into making ice cream, crisps and most recently chocolate – all under the “Mackie’s of Scotland” brand. The company’s vision is to become a Scottish global brand from the greenest company in Britain created by people having fun. The famous ice cream and most recently chocolate, are produced on the family’s renewable energy powered dairy farm in Aberdeenshire. And in 2009, Mackie’s of Scotland joined forces with the Taylor family of Perthshire, potato growers and processors, to form Mackie’s at Taypack and launch Mackie’s Crisps. Since this partnership was formed, Mackie’s profits have continued to rise, with the sister companies aiming to achieve £20m turnover in each business by 2020. Mackie’s ice cream Mackie’s of Scotland is a vertically integrated, fourth generation family business which has been farming at Westertown, Aberdeenshire since 1912 and making ice cream in a ‘sky to scoop’ chain since 1986. The vertically integrated 1500 acre arable farm supports a 450 cow dairy herd which supplies fresh cream and milk for their real dairy ice cream. Mackie's now produce over 11 million litres of ice cream per annum in several tub sizes for both retail and food services markets and also make their own plastic packaging on the farm. 61 staff, with an average tenure over 12 years, work for the company. Mackie's ‘real’ dairy ice cream is well established as the no.1 premium ice cream in Scotland and founded on the continued success of Traditional, Mackie’s first and most popular natural creamy ice cream flavour. Mackie’s second most popular flavour is Honeycomb - Traditional ice cream flavoured with pieces of Honeycomb puff candy - now also made by Mackie’s in a ‘sweetie kitchen’ on the farm. Mackie’s latest retail flavours are Salted Caramel and a White Chocolate & Coconut and promise a further three new flavours for 2016. Mackie’s Crisps and the snacking market Since diversifying into potato crisps in 2009 – through a joint venture with Perthshire-based Taypack – Mackie’s has also gained a firm foothold in the UK snacking category. Despite the crisps market as a whole declining year-on-year, Mackie’s Crisps actually increased its UK sales by 70% between 2014 and 2015 (IRI 52 w/e 28 Feb 15). Furthermore, the crisps business has transformed Mackie’s of Scotland into a global brand, with products now available in around 15 markets worldwide, including China, Canada and Singapore. Mackie’s at Taypack’s Managing Director, George Taylor, credits the brand’s commitment to authenticity and realness for its continued growth within the increasingly competitive snacking market: “Consumers want real products, made by real people, using real ingredients. We have harnessed the consumer desire for genuine and trustworthy brands by staying true to our heritage and connecting with consumers through our ‘real’ values.” With the crisps business continuing to grow, Mackie’s is now turning attention to other snacking products in order to add further value to its portfolio and drive incremental sales within the category; the company has recently announced that it will launch a range of Mackie’s Popcorn in January 2016. Commenting on the new range, George Taylor explains: “The snacking market has evolved significantly in recent years and we are mindful of the importance of continuous innovation to tap into emerging trends. “With our new range of popcorn, we aim to broaden the appeal of Mackie’s snacking offering. The range offers consumers a healthier treat from a brand they know and love. The seasonings – which include Scotch Bonnet Chilli Pepper and Butterscotch – have been inspired by the Mackie’s crisps and ice cream products, which are renowned for their unique and interesting flavours.” Mackie’s chocolate and unveiling of new state-of-the-art chocolate factory From Spring 2016, Mackie’s new range of chocolate bars will be produced in a new £600,000 chocolate factory on the Aberdeenshire farm with capacity to make over 5 million bars per year. Kirstin Mackie explains “We are looking forward to moving Mackie’s chocolate production to the farm – we make chocolate from the cocoa liquor stage, to our own recipe with the full refining, conching and tempering processes all done here to our specification. We will be able to use our own chocolate in our ice cream and to create new flavours, different bar sizes and new products to extend our confectionery offer.” The current range of 100g Dark and Milk Chocolate bars include Traditional and Honeycomb and 70% Dark and Mint flavours. Several new flavours are already under development with planned addition of one further with involvement of the public in an online campaign. Mackie’s green credentials As well as being one of Scotland’s most loved family brands, Mackie’s of Scotland also punches above its weight as one of the greenest company’s in the country, utilising wind energy and solar power to drive operations at the family farm in Aberdeenshire. In September this year, their solar panel farm became the biggest in the country, with installation of almost 7,000 Solar PV panels delivering a capacity of 1.8MW and generating the equivalent amount of energy required for Mackie’s to make 4 million litres of ice cream. Mac Mackie, Managing Director of Mackie’s of Scotland said: “One of our goals is to be self-sufficient in renewable energy. A mix of different types of renewable energy makes great sense because they can produce peaks at different times. The wind turbines typically produce more power over winter months and the night, while the Solar panels obviously produce more electricity in the spring and summer. It does seem perfect for an ice cream company to be reliant on the sun in more ways than one!” Mackie’s renewable energy facts: • 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Mackie's」の詳細全文を読む スポンサード リンク
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