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Macrogen
Macrogen, Inc. is a South Korean public biotechnology company. The company's headquarters are located in Seoul. The company was founded in 1997 by Jun-Seong Seo,〔"Junseong Seo" in one news citation.〕 a professor at Seoul National University. It was venture capital-backed until its initial public offering (IPO) and subsequent listing on the KOSDAQ market in 2000, making it the first Korean biotechnology firm to raise funds through an IPO.〔〔 The company announced plans in 2010 to map the "Korean genome" based on the notion that United States-backed genome mapping efforts up to that time were representative of the "Caucasian genome" rather than the "Human genome" as claimed. By 2015, the company was described by one news outlet as "a global leader in personalized genomic medicine".
== Business model ==
Macrogen's business model focuses on providing research services to other firms engaged in biotechnology research and development.〔 , 50% of the firm's revenue was derived from DNA sequencing services.〔 Prior to its 2000 IPO, the company aimed to be the low-cost leader in providing research services; after the IPO, Macrogen turned to DNA sequencing technology development as a way to distinguish itself from competitors.〔 As part of the revised strategy, the company established ''Macrogen USA'' in Maryland.〔 By 2013, Macrogen had established a second USA-based subsidiary: ''Macrogen Clinical Laboratory'', with the remit "to provide clinical sequencing based healthcare services for physicians and patients." , the company had four main divisions based on geography: Korea, USA, Europe and Japan.
Consistent with the post-IPO competitive technology strategy was Macrogen's being among the first customers to purchase a HiSeq X Ten System from Illumina in January 2014,〔 purported to be the first sequencing system to enable cracking the $1,000 genome boundary.
In 2015, the company underwent a corporate identity revision, which included a revised corporate logo and a revised corporate slogan: "Humanizing Genomics."〔
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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