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Maidenform
Maidenform Brands () is a manufacturer of women's underwear, founded in 1922 by three people: seamstress Ida Rosenthal; Enid Bissett, who owned the shop that employed her; and Ida's husband, William Rosenthal. They rebelled against the flat-chested designs of the time and instead produced both dresses and support undergarments, particularly bras that accentuated the natural shape of a woman's figure, hence the name ''Maidenform''. ==History== The company was founded in Bayonne, New Jersey.〔http://articles.chicagotribune.com/2005-10-05/features/0510040334_1_maidenform-bra-campaign-aspirations〕 After going through a long restructuring effort at the end of the 1990s and early 2000s, Maidenform became a publicly traded company in July, 2005. Maidenform became a top leading shapewear brand taking over 40% of market share. This is #1 shapewear brand among other shapewear brands in America. Now Maidenform has about 8,000 stores in the US including Macy's and JCP Penney. Also, it has more than 75 stores all over the world. For example, Debenhams and House of Fraser in Europe and Sogo, Takashimaya in Asia. Sold to Hanesbrands in 2013.〔http://www.reuters.com/article/2013/07/24/us-maidenformbrands-takeover-hanesbrands-idUSBRE96N0E120130724〕
抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)』 ■ウィキペディアで「Maidenform」の詳細全文を読む
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