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Maltesers
Maltesers are a confectionery product manufactured by Mars, Incorporated. Maltesers consist of a roughly spherical malt honeycomb-like structured centre, surrounded by milk chocolate. Maltesers are sold in a variety of packaging, including plastic bags (ranging in size from small 'fun-size' upwards), larger cardboard boxes and tubes, and plastic buckets (ranging in size from medium to very large). They also have medium sized "teasers" in Celebrations boxes. Maltesers are also one of the types of sweet included in Mars's Revels assortment.
== History ==
Maltesers were created by Forrest Mars, Sr. in 1936, and first sold in 1937. They were originally described as "energy balls" and aimed at slimming women.〔Damian Corless, You'll Ruin Your Dinner: Sweet Memories from Irish Childhood, Publisher Hachette UK, 2011, ISBN 1444726048, 9781444726046, 256 pages, ()〕
The current Maltesers' slogan is "''The lighter way to enjoy chocolate''" - earlier slogans have included "''The chocolates with the less fattening centre''", "''No ordinary chocolate''" and "''Nothing pleases like Maltesers''". The Australian version also contains the line: "''Made in Australia... ...exported to the world.''" In the 1930s, advertisements claimed that the Maltesers honeycomb centre is seven times less fattening than ordinary chocolate centres; this led marketers to claim it was beneficial for weight loss.〔("TV advertising – Maltesers Facts" ). Retrieved June 7, 2015.〕
In 2011, the product gained Fairtrade accreditation in the UK and Ireland by sourcing all their cocoa and sugar under Fairtrade Terms.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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