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Markstrat
Markstrat is a simulation game, created by Jean-Claude Larréché, that lets the players take control of a virtual corporation; making decisions on its behalf. Jean-Claude Larréché and Professor Hubert Gatignon developed the simulation from 1974 to 1977.〔(【引用サイトリンク】url=http://www.stratxsimulations.com/about_markstrat.aspx )〕 After the game was developed it was distributed on an ad-hoc basis by INSEAD. The game is widely known, and played in over 500 academic institutions, including 8 of the top 10 international business schools and 25 of the top 30 in the US.〔(【引用サイトリンク】url=http://www.stratxsimulations.com/markstrat_online_home.aspx )〕 The players of the simulation have to make number of decisions, in marketing, finance, research and development areas, in order to achieve a better performance than the competing players who also take control of a company.
== Structure and gameplay ==
The simulation generally consists of ten periods, in an industry that contains six companies. Each of these companies - labelled by letters - are player groups that consist of 3 to 6 people. All the companies in the industry start the simulation in the same situation with same products, which are artificial products called sonites. As the game progresses the companies get the chance to develop better products or enter a new market, which is a market for another artificial product called vodite. Unlike the sonite market the vodite market is a new market so the decisions and the actions of the players affect this market differently than the developed sonite market.〔(【引用サイトリンク】url=http://www.winmarkstrat.com/about-markstrat/ )〕 The players use a wide array of market knowledge, which can be bought as Marketing Research Studies in order to make decisions.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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