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Maroma Auroville Maroma, Ma- coming from the Mother and Aroma – meaning fragrance, is an Aurovillian cosmetics, beauty and home fragrance company, headquartered in Auroville, Tamil Nadu, India.〔〔http://uppercrustindia.com/ver2/index.php〕〔Roma Hira, June, 2011, "Aroma Maroma" ''Upper Crust Discovery'' (India) page 163-167〕 It is Auroville’s oldest unit and long standing largest contributor towards its growth, providing 33% to 45% of its profit to the betterment of Auroville.〔Shonali Advani, April, 2010 "Scent of a Woman" ''The Entrepreneur'' (India) page 62〕〔〔〔Rupa Gopal, Sunday, July 11, 2010 "Scent of Success" ''The Hindu'' (Chennai, India) page 7〕〔GM Mala, September 2010, "Scent & Sensibility" ''Ritz Magazine'' (India) Page 26〕 It operates on an international scale with distributors in several European countries and has an established Miami branch.〔〔〔 It has developed activities in the field of body care/Personal Care and home fragrance, concentrating on soaps, hair care, creams, perfumes, candles and incense, the company is actively implementing environmental and socially conscious policies.〔〔〔 == History == In 1976, Paul Pinthon, a young Frenchman who had trained as a pharmacist for several years, developed a single line of incense packets consisting of only 12 fragrances which, was, back then, known as “Encens d’Auroville.〔〔Aruna V.Iyer, Asha Sridhar, Tuesday, August 17, 2010 "A Heady Mix" ''The Hindu-Metro Plus'' (Chennai, India) page 2〕 This was one of the first Units of Auroville in existence, created in order to help finance Auroville. Until 1980 the company expanded marginally, but the founder, Paul Pinthon, decided to dedicate his time to something else which resulted in a period of stagnation for the company...〔 Four years later, in 1984, Laura Reddy joined Paul Pinthon and changed the course of the company by combining his training in compounding formulations for fragrances and her knowledge of Aromatherapy.〔〔〔 Together they changed the company’s strategy. Their first act as a changed company was to alter the name to MAROMA. Following which they launched a new range of home fragrances and body care products.〔 On February 24th 1993, in collaboration with Auromode, another unit of Auroville, a store was opened in Pondichery on 134 Mission Street. In addition their products were on display at La Boutique d’Auroville (the Store of Auroville) also located in Pondichery. 13 years later on August 23rd 2006 the Kalki Auroville was set up at the Visitor Center of Auroville. In 2010 on the 12th of August, a Maroma store was opened in Chennai in the, at the time, new mall called Express Avenue.〔http://www.maroma.com/index.php/about-usbriback-to-basei/press/cosmopolitan-september-2010〕〔http://www.maroma.com/index.php/about-usbriback-to-basei/press/good-housekeeping-september-2010〕 The company was transformed into a manufacturer and exporter of a wide range of aromatic products that were made from natural botanical raw materials. In addition they were the first company in India to conform to the guidelines of the International Fragrances Association (IFRA), Brussels.〔 In September of 2009 a book called New Packaging Design by Janice Kirkpatrick was released mentioning the use of Eco-friendly and appealing packaging by Maroma. In April of 2010, the company was recognized as “the largest employer in Auroville,” with a majority of woman.〔 By 2011 Maroma passed their audit and were granted Membership to the Fair trade India Forum.〔http://www.maroma.com/index.php/about-usbriback-to-basei/annual-reports/annual-report-2010-2011〕 The company expanded from a domestic operation to an international scale, exporting their products to Japan, Italy, France, Spain, Australia, the Netherlands, Germany, Denmark, Switzerland, Canada, USA and the UK.〔 The partnership with their distributor in the UK began in the year 1996, in France in 2000, in Australia by 2009 and in 2011 a new partnership was created with a distributor in South Africa.〔〔http://www.maroma.com/index.php/about-usbriback-to-basei/annual-reports/annual-report-2009-2010〕 By June 2001 the company opened a subsidiary through an external contract, Alpharetta, near Atlanta, USA. Then in 2004 everything was shifted to Miami, Florida with a complete change in local management. Although it was only in 2011 that the subsidiary applied to be a member of US fair trade.〔http://www.maroma.com/index.php/about-usbriback-to-basei/annual-reports/annual-report-2011-2012〕 They were awarded membership the following year, in 2012.〔http://www.maroma.com/index.php/about-usbriback-to-basei/annual-reports/annual-report-2012-2013〕 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Maroma」の詳細全文を読む スポンサード リンク
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