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Maveron
Maveron is a venture capital firm with offices in Seattle and San Francisco that invests in consumer-only businesses centered on technology-enabled products and services in commerce, education, and health and wellness. The firm was co-founded by Dan Levitan, a former managing director at Schroder Wertheim & Co., and Starbucks CEO Howard Schultz.
Maveron has funded many recognizable consumer brands, including eBay, Capella Education, Drugstore.com, General Assembly, Lucy Activewear, Pinkberry, Potbelly Sandwich Works, Cranium, NextFoods (maker of GoodBelly probiotic fruit juice), Shutterfly, Trupanion, and Zulily, a private sale site offering daily deals for moms, babies and kids. Some of Maveron’s newest investments include Earnest, CircleUp, PayNearMe, Madison Reed, Julep, Lemon, Koru, August, Lively, Darby Smart, Decide.com, Newsle, SeatMe, Red Tricycle, and more.
==History==
In 1991, Schultz chose Levitan to implement Starbucks’ IPO, and a friendship quickly developed. By 1993, Levitan and Schultz began investing together in several consumer businesses. In 1997, Levitan decided to leave New York and head west to Seattle to start Maveron with Schultz. The firm opened its doors in January 1998. Maveron's name is a combination of "maverick" and "vision".〔 〕
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