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Medallia
Medallia provides Software-as-a-Service (SaaS) Customer Experience Management (CEM) and Enterprise Feedback Management (EFM) software and services to hospitality, retail, financial services, high-tech, and business-to-business (B2B) companies in the United States and internationally.
As part of a Customer Relationship Management (CRM or Social CRM) program, Medallia’s cloud-based Customer Experience (CX) software platform captures voice of the customer feedback across Web, social, mobile, and contact center channels, analyzes it in real-time, and delivers action workflows to executive, central and front-line teams for customer satisfaction, customer loyalty, Net Promoter scores and overall business performance.
==Capabilities==
Medallia offers a platform for survey, social, text, written and online feedback. The software analyzes feedback from Facebook, Twitter, and other major review sites (e.g., TripAdvisor) alongside solicited feedback data from surveys and contact centers.
In addition to social media feedback and analysis, as well as mobile feedback and engagement, capabilities of the Medallia product include survey creation and management, text analytics and dashboarding, and direct goals and action management.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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