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MediaSmarts MediaSmarts (formerly the Media Awareness Network) is a Canadian non-profit organization based in Ottawa that focuses on media literacy programs. In particular, the organization promotes critical thinking via education resources and analyzes the content of various types of mass media. Surveys and studies performed by MediaSmarts have explored youth media consumption, such as television and internet use, as well as media issues. In recent years the organization's focus has shifted more heavily to digital literacy, although it continues to produce resources on traditional media. The funding for MediaSmarts is primarily derived from private sector sponsors and Canadian Government grants.〔''CNET News'': (【引用サイトリンク】title=Teaching kids to drive the Net ) 〕〔("MediaSmarts - About Us" ), MediaSmarts〕 The group partnered with Microsoft and Bell Canada to produce web resources for teachers and parents to protect kids online.〔 MediaSmarts has received a number of awards for its work, including an award from the Canadian Race Relations Foundation and several online awards for web-based content.〔("MediaSmarts Awards & Recognition" )〕 ==Research== One of the large studies undertaken by MediaSmarts is ''Young Canadians in a Wired World'', a research study to investigate and track and the "behaviours, attitudes, and opinions" of Internet use in Canadian children and youth.〔("MediaSmarts Research and Policy" ), MediaSmarts〕 Results from this study, which indicate high levels of personal information collection by websites popular with children,〔("Market researchers target kids with online games" ), CBC News, February 4, 2008〕 have been cited to argue that parental supervision of child internet use alone "cannot adequately protect children" that have the highest levels of social internet use.
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