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Mediaspree is one of the largest property investment projects in Berlin. It aims to establish telecommunication and media companies along a section of the banks of the river Spree as well as to implement an urban renewal of the surrounding area. So far, for the most part, unused or temporarily occupied real estate is to be converted into office buildings, lofts, hotels, and other new structures. The plans date predominantly from the 1990s, but only a part of them was implemented due to unfavorable economic circumstances at the time. Promoters saw in this project a great opportunity for the former East Berlin, while critics saw the selling-out of the area's most valuable properties. The following criteria were defined for sustainable location development: * Public access to the riverfront, * Buildings with ground-floor public areas, * A mixture of large-scale and small-scale use, * Ambitious architectural concepts, * The integration of art and media.〔(mediaspree.de/Zielrichtung ) at archive.org〕 ==Project management== There is no specific institution that centrally manages and markets the project; Mediaspree is merely a label. The planning for individual building projects lies with property owners, investors, and the borough (in particular, Friedrichshain-Kreuzberg). The association ''Regionalmanagement mediaspree e.V.'' (originally, ''media spree Berlin GmbH'') was founded in May 2004 as a contact point for investors and businesses, which lasted until December 2008. It arose from a private sector initiative as a consortium of different interest groups: investors from the building and construction industry, property owners that, after the ''Wende'' (i.e., the fall of the Berlin Wall and the reunification of Germany), had acquired the previously unused land around the path of the Berlin Wall, as well as representatives from the Senate, Borough, and Chamber of Industry and Commerce (IHK: ''Industrie- und Handelskammer''). The borough of Friedrichshain-Kreuzberg was not in charge, but rather a partner in the context of a Public-Private Partnership. Association membership was limited to the owners, renters and leaseholders of land or buildings in the Spree area. ''Mediaspree e.V.'' had 21 members in 2008, including the Anschutz Entertainment Group, Behala (a dock and storage company), Berlin's waste management agency, Deutsche Post Property Development, GASAG, IVG Real Estate and TLG Real Estate.〔(mediaspree.de/Mitglieder ) at archive.org〕 This association considered its mission to be: to act as a broker for the corresponding spaces and properties of the Spree-zone; to advise resident businesses as well as those interested in relocating there; to develop contacts between owners, agencies and sponsors; and to take steps toward marketing and image-building.〔Malah Helman: (''Mediaspree und der neoliberale Stadtumbau'' ) in abriss-berlin.de, 26. Januar 2007〕 After public sponsorship ran out, ''Mediaspree e.V.'' was dissolved on 31 December 2008. Its duties are now fulfilled by a property association, recently constituted, which nonetheless still operates under the name ''Mediaspree''. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Mediaspree」の詳細全文を読む スポンサード リンク
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