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Mercadona
Mercadona (, ) is a Spanish family-owned supermarket chain. Francisco Roig Ballester and his wife, Trinidad Alfonso Mocholi, founded the company in 1977,〔Mercadona〕 which began as a small butcher shop in Valencia. Juan Roig assumed the role of CEO in 1981 and the company has since expanded nationwide. In the 1990s, Juan Roig oversaw a series of changes companywide and revealed the new façade of Mercadona which was able to compete with its French competitor Carrefour and the co-operative Eroski. Mercadona has locations in 46 provinces of 15 autonomous communities.
Mercadona was ranked the 9th most reputable company in the world in 2009 by the Reputation Institute as listed in ''Forbes'' magazine.〔Kneale, Klaus (World's Most Reputable Companies: The Rankings (2009) ) at ''Forbes'' magazine, 5 June 2009〕
==History==
Since its days as a butcher shop in 1977, Mercadona expanded to eight stores in 1981 and 1,148 stores as of October 2013 with more on the way. Today it holds 13.5% of Spain’s total food retail space〔(【引用サイトリンク】url=https://www.mercadona.es/ns/index.php )〕 and brought in more than €508 million in profits for the 2012 fiscal year.〔(【引用サイトリンク】publisher=Bloomberg TV )〕
Despite Spain’s recent economic crisis beginning in 2008, Mercadona hired more than 4,000 workers in 2012 and is one of the few Spanish companies to profit during this period. CEO Juan Roig plans to bring Mercadona to Italy or France in 2014, but may modify his Spanish model of business to compete in the new markets. He was quoted in the Economist saying, “We must learn everything from everyone,” an idea which promotes an innovative, yet adaptive culture to the current business environment.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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