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| Meta-advertising ： ウィキペディア英語版 |
Meta-advertising
Meta-advertising refers to a hybrid form of advertising, where the advertiser advertises for an advertisement.〔(http://www.theage.com.au/cgi-bin/common/popupPrintArticle.pl?path=/articles/2008/05/10/1210131335201.html )〕〔(http://blogs.news.com.au/news/blogocracy/index.php/news/comments/ads_about_ads_the_campaigns_go_meta?from=mostpop )〕 It can also be used for advertisements about advertising agencies.〔(http://farisyakob.typepad.com/blog/2007/05/meta_advertisin_1.html )〕
==Advertisements about Advertisements==
The most common definition of meta-advertising is an ad about an ad. This form of advertising is popular with Super Bowl advertising. Super Bowl ads and spots cost far more than regular ads.〔(http://money.cnn.com/2007/01/03/news/funny/superbowl_ads/index.htm )〕 The Super Bowl ads are highly anticipated. This often leads the companies to air ads encouraging viewers to watch the companies' upcoming Super Bowl ads, a form of meta-advertising.
Advertising about advertisements is a form of viral advertising, whereby advertisers seek to garner attention for their ad and therefore product.〔(http://www.fastcompany.com/magazine/40/rftf.html )〕〔(http://www.theage.com.au/cgi-bin/common/popupPrintArticle.pl?path=/articles/2008/05/10/1210131335201.html )〕
Other examples include advertisements in one form of media, advertising for an ad in another medium. This could include a radio ad saying "Look in your Sunday paper for a free coupon."
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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