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Metrica is a global media analysis, media evaluation and PR planning consultancy. Headquartered in London, the business was founded in 1993. The company works in the fields of reputation management, public relations measurement and content analysis. Metrica is part of The Gorkana Group, which incorporates Durrants, Gorkana and Metrica. The company specialises in analysing and measuring all forms of media, including broadcast, print, online, social media & CGM (Consumer Generated Media). Metrica’s Head Office is on Old Street close to the Silicon Roundabout in East London's Tech City. The company employs over 200 staff and consultants across the globe and is retained by more than 150 organisations. It is a privately owned company. == History == The business was founded in 1993 by Mark Westaby, director of Portfolio Communications. Since 1996 the company has been run by Media Analysis Director Paul Hender and Managing Director Richard Bagnall. During the last 15 years it has grown from a startup company with three employees to a global company employing over 200 people. In October 2009, Metrica was acquired by Durrants, a provider of media monitoring services.〔(PR Week UK, 26 October 2009 )〕 In April 2010, Durrants also acquired Gorkana, a media database and portal for PRs and journalists.〔(Telegraph.co.uk, 8 April 2010 )〕 The three companies together form The Gorkana Group. On 22 November 2010, Durrants announced it has taken a stake in Brighton-based social media monitoring company Brandwatch.〔(Yahoo! Finance, 22 November 2010 )〕 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Metrica」の詳細全文を読む スポンサード リンク
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