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Mindshapes
Mindshapes is an interactive learning company that creates virtual worlds and apps that help children and adults learn through gameplay. Founded in October 2010,〔Ingrid Lunden, ''paidContent:UK'', 1 November 2011, http://paidcontent.co.uk/article/419-education-app-publisher-mindshapes-raises-5-million-inks-content-deals/, retrieved 30 January 2012〕 the company is headquartered in London and has offices in Los Angeles and San Francisco.〔Matt Sakuraoka-Gilman, ''Pocket Gamer'', 1 November 2011, http://www.pocketgamer.biz/r/PG.Biz/Mindshapes+news/news.asp?c=34858&srch=mindshapes, retrieved 30 January 2012〕 Mindshapes’ products include educational apps for the iPad, iPhone and iPod touch for children aged 2–12,〔Andy Penfold, ''Mobile Marketing'', 1 November 2011, http://mobilemarketingmagazine.com/content/mindshapes-secures-5m-investment, retrieved 30 January 2012〕〔''Guardian.co.uk'', 19 September 2011, http://www.guardian.co.uk/technology/appsblog/2011/sep/19/apps-rush-mindshapes-apps-kids, retrieved 30 January 2012〕 as well as their flagship product My Story World〔''My Story World'', http://www.appsplayground.com/apps/2013/05/02/mindshapes-my-story-world-ipad/, retrieved 02 May 2013〕 Mindshapes secured $5 million (£3.1 million) of Series A funding in November 2011 from the company’s five founders and unnamed angel investors.〔Stuart Dredge, ''Guardian.co.uk'', http://www.guardian.co.uk/technology/appsblog/2011/nov/01/mindshapes-funding-magic-town-apps, retrieved 30 January 2012〕 ==Company Background==
Mindshapes is led by co-CEOs Chris Michaels and Nina Pustilnik.〔Jeremy Dickinson, Kidscreen.com, 11 December 2012, http://kidscreen.com/2012/12/11/mindshapes-appoints-new-joint-ceos-in-executive-shuffle〕 Other notable staff include Chairman Shukri Shammas; CTO George Taylor, "Chief Ninja" Sami Lababidi; CIO Christian Dorffer; and CFO Tareq Naqib.〔Ingrid Lunden, ''mocoNews.net'', 1 November 2011, http://moconews.net/article/419-education-app-publisher-mindshapes-raises-5-million-inks-content-deals/, retrieved 23 February 2012〕 Shammas and Lababidi were two of the four co-founders of Playfish, which was acquired by Electronic Arts in November 2009.〔Yukari Iwatani Kane, ''Wall Street Journal'', 9 November 2009, http://online.wsj.com/article/SB10001424052748704402404574525473636440080.html, retrieved 23 February 2012〕
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