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Moleskine : ウィキペディア英語版
Moleskine


Moleskine SpA () is an Italian company based in Milan, co-founded by the Italian designer Maria Sebregondi.〔Martin, Claire (2015-04-18), ("Moleskine Notebooks Adapt to the Digital World" ), ''New York Times''. Retrieved 2015-04-20.〕〔Miller,Tessa (2013-07-31),("I'm Maria Sebregondi, Co-Founder of Moleskine, and This Is How I Work" ),''LifeHacker''. Retrieved 2015-04-20.〕〔Raphel, Adrienne(2015-04-14),("The Virtual Moleskine" ), ''The New Yorker''. Retrieved 2015-04-20.〕 Moleskine production includes notebooks, planners, diaries, sketchbooks, and albums. Since 2011, products have also included other objects connected to reading, travelling and writing, including bags, reading glasses, pens, pencils, cases for digital devices, booklights and reading stands. Moleskine notebooks are typically bound in coated paper cardboard, with an elastic band to hold the notebook closed, a sewn spine that allows it to lie flat when opened, ivory-coloured paper, rounded corners, a ribbon bookmark and an expandable pocket inside the rear cover, packed in a paper banderole.
The company has registered subsidiaries in France, Germany, UK, Singapore, China, USA and Hong Kong.
The name Moleskine does not have an official pronunciation. The company claims it is a "brand name with undefined national identity".〔(【引用サイトリンク】title=How to Pronounce the Name Moleskine )〕 The Italian pronunciation is (:mɔleˈskiːne).
== History ==
Notebooks with features similar to the present Moleskine notebooks were popular in Paris during the 19th and 20th centuries, handmade by small French bookbinders who supplied the stationery shops of Paris. In the late 19th to early 20th centuries similar black notebooks were used by Oscar Wilde, Vincent van Gogh, Pablo Picasso, Ernest Hemingway and Henri Matisse. However, none of them used the present Moleskine-brand notebook since the brand was founded much later.
The present Moleskine notebook is fashioned after Bruce Chatwin's descriptions of the notebooks he used in his travels. The name itself, "Moleskine", is a nickname that Chatwin uses in one of his most celebrated writings, ''The Songlines'' (1986). In this book, Chatwin tells the story of his original supplier of notebooks, a Paris stationer who in 1986 informed him that the last notebook manufacturer, a small family-run firm in Tours, had discontinued production that year, after the death of the owner. ''"Le vrai Moleskine n’est plus"'' ("The real Moleskine is no more") are the words Chatwin puts in the mouth of the owner of the stationery shop in Rue de l’Ancienne Comédie.
In the mid-1990s, Maria Sebregondi, co-founder and currently vice president for brand equity, pitched the idea of resurrecting the notebooks to the Italian company Modo & Modo. At the time, the shelves of stationery stores were already stocked with blank books,.〔 The notebook was officially reintroduced in 1997, establishing the Moleskine trademark; production started with 5,000 pieces. In 1999, Modo & Modo SpA started distributing outside Italy. By the 2000s Modo & Modo SpA had a small staff in Milan and sales of 20 million euros (or around $26 million).〔 In 2004, Moleskine notebooks arrived in Japan, and from there Moleskine started distribution to the rest of Asia. In 2006, the company was purchased by the European private equity firm now known as Syntegra Capital.〔
In 2006, according to an article in the ''International Herald Tribune'', the company’s small staff was unable to keep up with demand.〔Horowitz, Jason (2004-10-16), ("Does a Moleskine notebook tell the truth?" ), ''International Herald Tribune''. Retrieved 2007-08-31.〕 In August 2006, the French investment fund Société Générale Capital purchased Modo & Modo SpA, and invested in its expansion. The company name changed to Moleskine Srl. According to an article in the German newspaper ''Financial Times Deutschland'' in July 2012, Moleskine collections were distributed in 22,000 stores across 95 countries.〔("Moleskines Mailänder Börsennotiz". ), Financial Times Deutschland, 31/07/2012.〕
In 2011, Moleskine production extended to new categories with the new writing, travelling and reading collections, launched at the Milan Design Week 2011. Most of the objects in these new collections are designed by Italian industrial designer Giulio Iacchetti. They include bags, computer cases, reading glasses, pens and pencils, booklights and reading stands.
Moleskine has become a joint-stock company and is therefore now called Moleskine SpA.〔("About us". ) Moleskine.com〕 In March 2013 the company announced that it will go public at the Milan, Italy, stock exchange.

抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)
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