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MonaVie : ウィキペディア英語版
MonaVie

MonaVie manufactures and distributes products made from blended fruit and vegetable juice concentrates, powders and purées through a multi-level marketing (MLM) business model. The company has been the subject of several controversies, such as the health claims for its products have not been scientifically confirmed or approved by regulatory authorities,〔〔〔〔 its chairman was previously involved in false health claims concerning another beverage company.〔〔〔 According to ''Forbes'', its business plan resembles a pyramid scheme.〔〔 In 2015, the company defaulted on $182 million loan and went into foreclosure.〔〔
==Company overview==
Dallin Larsen, who held senior executive positions with the MLM companies Dynamic Essentials and USANA, founded Monarch Health Sciences in 2003 as a distributor of diet and weight loss supplements. Monarch Health Sciences launched MonaVie juice in January 2005, and the same year founded MonaVie LLC/MonaVie Inc., a privately held MLM company based in South Jordan, Utah. The newly formed company took over the bottling, distribution, and marketing of MonaVie juice products.〔〔(【引用サイトリンク】title=Usana Health Sciences Inc · DEF 14A For 27 May 1999 (12 April 1999; SEC File 0-21116; Accession Number 927356-99-647 ) )〕 MonaVie also owns and operates a charity organization, the MORE Project.〔(【引用サイトリンク】 MORE Project )
MonaVie products are sold by non-employee distributors who are eligible to receive commissions based on product sales. Individual distributors are encouraged to build their own sales networks by recruiting new distributors to sell the products (referred to in multilevel marketing parlance as a "downline"); the recruiter can, in theory, receive additional commissions based on sales by their downlines.〔

抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)
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