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Morphsuits is a company based in Edinburgh, Scotland.〔 It distributes branded spandex costumes, based on the existing skin-tight garments, which cover the entire body. The company offers over 80 different designs. The company was founded by brothers Ali and Fraser Smeaton, and their flatmate Gregor Lawson. After a year of running the company, the trio left their jobs at Barclays, Procter & Gamble, and BT Group.〔 Expansion plans include children's sizes,〔〔 recently introduced as MorphKids, and female-targeted accessories.〔 Morphsuits is a division of AFG Media, which includes menswear line Foul Fashion and golf wear line Royal & Awesome.〔〔 They are working on a womenswear line. ==History== According to the founders' account, they were inspired to create the company after either a stag weekend or a one-color costume party in Dublin, to which a friend of the founders was wearing a zentai bodysuit. At the event, the friend became somewhat of a celebrity, being bought drinks and posing for hundreds of pictures.〔 After researching the fancy dress market, Smeaton, Smeaton, and Lawson invested £1,000 each,〔 redesigning the suit for better vision.,〔 The original corporate website cost $300.〔 A variety of materials, thicknesses of materials, and stitchings were tried.〔(Morphsuits interview ), YouTube〕 Fraser Smeaton said in an interview that they conceived "Morphsuit" as the name for their product because they believed "everyone who wore them morphed into a more fun version of themselves".〔 Beginning in May 2009,〔 shipping of the first batch of 200 costumes was done from their flat.〔〔 Balancing their day jobs and the company meant "a lot of 2 a.m. finishes" while running their business. As of August 2011, outsourcing had raised their indirect staffing to 200.〔 As of late 2012, suits were manufactured in Shanghai.〔 The company received a boost to its sales when the 2009 British Lions tour of South Africa, at which eight fans wore red Morphsuits, was covered extensively by sports journalists and photographers.〔 Many early mainstream appearances of similar suits in North America were not their brand: The Green Men, two fans of the Vancouver Canucks NHL team, used Super Fan Suits, as do hip-hop group The Body Poets, while appearances on ''It's Always Sunny in Philadelphia'' predate either brand's founding. As of August 2011, there were 40 varieties, and 50 as of September 2011. MorphKids, a children's sized line, was launched in the United States before any other market. The company sold 35,000 units in 48 hours. Around Halloween 2012, a psychologist noted increased confidence and social skills in children wearing the outfits, and an "overall calming effect" in children with autism. As of April 2013, stated it expected MorphKids to outstrip the parent brand four-fold.〔 In October 2012, Morphsuits launched their first licensed design, featuring Saban's ''Mighty Morphin' Power Rangers''; the company claims the costumes were the "best selling item" in their history. With their investment from BFG, they hoped to pursue the Spider-Man license, deeming licenses "fundamental to the business's future success."〔 In 2013 Morphsuits added "Animal Planet" Morphsuits. Including a Vampire Bat with fabric wings connected to the arms and a Cobra with a neck frill. Other products include the head-only lycra Morphmask and Megamorph, an inflated suit with lycra over the head, hands, and feet.〔 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Morphsuits」の詳細全文を読む スポンサード リンク
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