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Motivequest
MotiveQuest is a market research business exploiting social 'big data' (e.g., online conversations on Facebook, Twitter, blogs, forums). The company uses proprietary data, software analytics tools and market research strategists. ==History and Overview== MotiveQuest was founded in 2003 by David Rabjohns, formerly an EVP at Leo Burnett Worldwide. MotiveQuest is headquartered in Evanston, IL, and maintains offices in New York, NY and Portland, OR. The company was one of the early pioneers in the study of Online Anthropology, uncovering the core human motivations to "why" people say the things they do online, as opposed to simply "what" they are saying online.
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