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Mxit ''(pronounced "mix it")'' is a free instant messaging application developed by Mxit (Pty) Ltd. in South Africa that runs on over 8,000 devices, including feature phones, Android, BlackBerry, iPhone, iPad, Windows Phone and tablets.〔("Download Mxit" )〕 According to a study by consultancy World Wide Worx, Mxit had 7.4 million monthly active subscribers in July 2013, of which 6.3 million were South Africans.〔(''SA Social Media Landscape 2014'', World Wide Worx )〕 The company announced its closure in a statement on October 23, 2015. ==History== Mxit originates from Stellenbosch, a university town in South Africa. In 1997, Herman Heunis established Swist Group Technologies and focused primarily on the mobile telecommunications industry, developing software and providing system support to large Telco's. In 2000 Clockspeed Mobile, a research and development division of Swist Group Technologies, developed a Massive Multiplayer Mobile game named Alaya. The game was SMS based and was not successful due to the high cost of SMS since GPRS was still not widely implemented. In 2003 the game was reassessed and the MXit concept was conceived by Herman that same year, MXit has evolved to become a major IM player in the South African arena thereafter.〔(" About Mxit" )〕 In April 2004 Clockspeed Mobile became independent and on 1 July 2006 became MXit Lifestyle (Pty) Ltd.〔(MXit Forum • View topic - MXit Lifestyle (Pty) Ltd )〕 In January 2007, media giant Naspers acquired a 30% stake in the company for an undisclosed amount. In 2013, competitor 2go overtook Mxit in term of users across Africa.〔( "2go overtakes Mxit in Africa - study" )〕 In September 2011, Mxit was acquired by South African investment group, World of Avatar. Following the abrupt resignation of then boss, Alan Knott-Craig, Jr., Francois Swart received the nod from Mxit to become the new CEO (Mzekandaba, 2013).〔("Mxit finally gives Francois Swart the CEO nod" )〕 Former First National Bank CEO Michael Jordaan was announced chairman of the Mxit board in September 2013.〔( "Ex FNB head honcho Michael Jordaan named Mxit chairman" )〕 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Mxit」の詳細全文を読む スポンサード リンク
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